Opal vs Planable
Opal
workwithopal.com
Planable
planable.ioSide by side
| Figure | Opal | Planable |
|---|---|---|
| Price from | — | $9/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 1 | 14 |
| Spec score · Marketing Planning Software | 7.3 (#12) | 8.9 (#4) |
| Spec score · Marketing Project Management Software | 7.4 (#17) | 8.9 (#4) |
| Founded | 2011 | 2016 |
| Integrations | Listed integrations include Jira, Adobe Workfront, Wrike, Asana, Airtable, Smartsheet, Google Forms and Sheets, Frame.io, Slack, Sprout Social, Sprinklr, and Khoros. | Official integrations include Canva, Slack, Zapier, viaSocket, iCal calendars, a Public API and an MCP connector for AI assistants. |
Plans
Planable
- FreeFree
- Basic$33 a month
- Basic$39 a month
- BasicPriced on request
- Pro$49 a month
- Pro$59 a month
- ProPriced on request
- EnterprisePriced on request
- Social Inbox add-on$9 a month
- Analytics add-on$14 a month
In their own words
Opal
Opal is a visual platform for enterprise marketing teams to plan campaigns and content and connect strategy to execution. Teams can link strategic plans with campaigns, content, and initiatives in market to see how activity supports priorities. Gem AI answers questions about marketing work in context and can draft copy, adapt ideas for channels, translate content, and identify brand drift. Opal says customer data is not used to train the model, and organizations can connect a frontier LLM of their choice. Listed integrations include Jira, Adobe Workfront, Wrike, Asana, Airtable, Smartsheet, Google Forms and Sheets, Frame.io, Slack, Sprout Social, Sprinklr, and Khoros; API endpoints support custom connections. The platform includes approval workflows, a content calendar, creative proofing, and limited guest access. Opal lists AES-256 encryption at rest, TLS 1.2+ in transit, role-based access, enforced two-factor authentication, and SAML single sign-on. It is multi-tenant cloud by default, with a single-tenant deployment option. Pricing is on request.