Annum vs Opal

Annum is web-based integrated marketing planning software that brings campaigns, channels, content, and online and offline tactics into a shared calendar. Its timeline or flow view can show several months week by week and expand to a year or longer. Planners can enter expenses for individual tactics and review budget summaries across channels. Calendars of Interest include holidays, cultural observances, consumer spending events, and predicted email performance insights for B2B and B2C. The Starter plan includes 10 users, one unified calendar, unlimited channels and tactics, and a five-year historical archive. It costs $99 a month billed annually; monthly subscriptions are $116 per month. Annum also offers Advanced and Enterprise plans, with integration fees depending on customer requirements. A 14-day trial provides one calendar or plan and up to 10 seats, requires no credit card, and includes live onboarding training on request. The app is designed for laptop use, not tablets or smartphones.

Opal is a visual platform for enterprise marketing teams to plan campaigns and content and connect strategy to execution. Teams can link strategic plans with campaigns, content, and initiatives in market to see how activity supports priorities. Gem AI answers questions about marketing work in context and can draft copy, adapt ideas for channels, translate content, and identify brand drift. Opal says customer data is not used to train the model, and organizations can connect a frontier LLM of their choice. Listed integrations include Jira, Adobe Workfront, Wrike, Asana, Airtable, Smartsheet, Google Forms and Sheets, Frame.io, Slack, Sprout Social, Sprinklr, and Khoros; API endpoints support custom connections. The platform includes approval workflows, a content calendar, creative proofing, and limited guest access. Opal lists AES-256 encryption at rest, TLS 1.2+ in transit, role-based access, enforced two-factor authentication, and SAML single sign-on. It is multi-tenant cloud by default, with a single-tenant deployment option. Pricing is on request.