ADP Help Me Choose vs bswift

ADP Help Me Choose is an optional benefits guidance tool available during Open Enrollment. It surveys employees about health, finances, and preferences, then recommends a benefits package using their answers or information they authorize Nayya to access, together with benefits offered by their employer. ADP identifies Nayya as the developer, manager, and owner. The flow runs through ADP TotalSource: employees sign in, answer the survey, review a matched package, and continue enrollment there. The survey is described as taking about 10 minutes and can be skipped when an employee already knows which benefits to choose. ADP’s materials show mobile and desktop enrollment access. ADP reports that 88% of users surveyed by Nayya in 2023 said the tool made their benefits decision easier. The recommendations come without warranties and are not to be relied on as legal, tax, investment, or financial advice. Pricing is not published; businesses can request a customized demo.

bswift is an AI-native benefits administration platform for managing enrollment, eligibility, and compliance. It supports complex workforces that can include distributed teams, unions, retirees, variable-hour staff, varying eligibility rules, and grandfathered programs. Emma EnrollPro guides enrollment, Emma Chat answers employee questions, and Emma AdminPro creates charts and reports from plain-language requests. Employers can choose Simplify, a predefined implementation path, or Unlimited, a customizable path. The Connectivity Hub lists HR and payroll connections including ADP, UKG, Paylocity, and Workday, alongside carrier connections and APIs for keeping eligibility and enrollment data current. The mobile-first experience covers plans such as medical, dental, vision, prescription drug, life, disability, FSA, HSA, HRA, COBRA, retirement, commuter, wellness, legal, and pet insurance. Services include COBRA administration, billing and compliance, dependent verification, payroll reconciliation, employee engagement, and a 24/7 service center. bswift says data is encrypted in transit and at rest and its Security Operations Center monitors threats 24/7. Pricing is available on request.