AdRoll vs HiConversion
AdRoll
adroll.comHiConversion
hiconversion.ruSide by side
| Figure | AdRoll | HiConversion |
|---|---|---|
| Price from | Free | $9,900/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 8 | 2 |
| Spec score · Social Media Advertising Software | 8.7 (#2) | 8.0 (#13) |
| Analytics | AdRoll provides real-time KPI dashboards, campaign reporting, benchmarking, exportable reports, conversion tracking and revenue tracking. | Its unified statistics combine ad-account data and web analytics, with reporting on CPA, CTR, CR, ROI, creatives, audience demographics, targeting, and time periods. |
| Headquarters | San Francisco, California, United States | Moscow, Russia |
| Retargeting | The platform retargets people who previously interacted with a brand, product or service. | The service offers a unified retargeting interface for VK and myTarget, including VK retargeting configuration and combining retargeting groups. |
| Support | Official pricing materials say support includes video and written resources plus live email and phone assistance; advanced packages can include onboarding and account management. | The service page advertises a dedicated manager for projects and an average technical support response time of 27 minutes. |
| What it does | AdRoll combines programmatic and social advertising so marketers can manage campaigns across the open web, Facebook, Instagram, TikTok, LinkedIn and Pinterest. | HiConversion helps configure, optimize, and automate targeted social media advertising campaigns, from bulk creation to automated bid management. |
Plans
AdRoll
- Account-Based RetargetingFree
- Account-Based AdvertisingPriced on request
- Account-Based MarketingPriced on request
- Account-Based Marketing + AdvertisingPriced on request
- Advanced PackagePrice not published
- Managed Services AdsPriced on request
- Managed Services Advanced PackagePrice not published
- Self-Service AdsPriced on request
In their own words
AdRoll
AdRoll brings social media and programmatic advertising together for cross-channel campaign management. Campaigns can reach the open web and Facebook, Instagram, TikTok, LinkedIn, and Pinterest in display, native, video, and social formats. Automation Builder coordinates campaigns across channels, while BidIQ applies AI to real-time bid optimization. AdRoll says it connects digital identities across browsers and devices without collecting explicit personal information such as names, phone numbers, addresses, or dates of birth. Its product page says competitor targeting and website-level audiences are not offered. Integrations listed include Shopify, WooCommerce, Wix, BigCommerce, Klaviyo, AppsFlyer, Facebook, Instagram, TikTok, Pinterest, Google Ads, Salesforce, HubSpot, and Google Analytics. Reporting includes real-time campaign metrics, exportable reports, and reporting APIs. Support options include written and video resources and live agent help by email and phone. Social Ads is self-service only, without onboarding, account management, or optimization team support. AdRoll is a NextRoll division headquartered in San Francisco. Account-Based Retargeting has no fee to get started; the listed plan charges for media. Other listed plans either use annual commitment, pay-as-you-go, or request-sales pricing.
HiConversion
HiConversion is a web service for configuring, optimizing, and automating targeted social media advertising campaigns on VK and myTarget. Its campaign tools include bulk creation, editing, and copying; the service says users can create 1,000 ads in five minutes. Unified statistics bring together ad-account data and web analytics, with reporting on CPA, CTR, CR, ROI, creatives, audience demographics, targeting, and time periods. Users can apply ready-made or custom tactics to automate bids, VK ad schedules, CPA/CPO management, and stopping ineffective campaigns. A shared retargeting interface supports VK and myTarget. Tracking options include web analytics, trackers, server-to-server integrations, and a HiConversion counter; its UTM guide names Google Analytics and Yandex Metrica. A help guide documents AppsFlyer integration for tracking app installs through campaign links. The client tariff costs nothing, with a minimum top-up of 10,000 rubles allocated entirely to ad budget. The agency tariff costs $9,900 a month, billed 9900 rubles monthly. The service lists a 14-day trial.