AdRoll vs Madgicx
AdRoll
adroll.comMadgicx
madgicx.comSide by side
| Figure | AdRoll | Madgicx |
|---|---|---|
| Price from | Free | $15/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 8 | 7 |
| Spec score · Social Media Advertising Software | 8.7 (#2) | 9.0 (#1) |
| Spec score · Ad Management | 8.6 (#2) | 8.9 (#1) |
| Spec score · Advertising Agency Software | 8.8 (#2) | 9.1 (#1) |
| Spec score · Advertising Campaign Management Software | 8.8 (#2) | 8.9 (#1) |
| Authentication | NextRoll says its product does not currently support SSO, while web app MFA is available through SMS or an authenticator app. | MCP connections use OAuth 2.0 with PKCE or client credentials, and the documentation says client applications do not store secrets. |
| Product | AdRoll unites social media and programmatic advertising to manage cross-channel campaigns from one platform. | Madgicx describes itself as an AI advertising platform for optimizing Meta ads and managing advertising operations. |
| Rating on G2 | 4.1 out of 5 from 787 reviews. | 4.6 out of 5 from 220 reviews |
| Rating on GetApp | 4.0 out of 5 from 74 reviews. | 4.3 out of 5 from 58 reviews |
| Rating on Trustpilot | 1.5 out of 5 from 186 reviews. | 1.7 out of 5 from 271 reviews |
| Rating on TrustRadius | 3.7 out of 10 from 111 reviews and ratings. | 0 out of 10 from 0 reviews |
| Support | Official pricing materials say support includes video and written resources plus live email and phone assistance; advanced packages can include onboarding and account management. | Support is available through help articles, in-app guides, video tutorials, and chat support. |
| What it does | AdRoll combines programmatic and social advertising so marketers can manage campaigns across the open web, Facebook, Instagram, TikTok, LinkedIn and Pinterest. | Madgicx is an AI advertising platform that automates and analyzes Meta advertising and provides cross-channel reporting. |
Plans
AdRoll
- Account-Based RetargetingFree
- Account-Based AdvertisingPriced on request
- Account-Based MarketingPriced on request
- Account-Based Marketing + AdvertisingPriced on request
- Advanced PackagePrice not published
- Managed Services AdsPriced on request
- Managed Services Advanced PackagePrice not published
- Self-Service AdsPriced on request
Madgicx
- Madgicx Pro CompleteFree
- Analytics Plan$15 a month
- Automation Plan$15 a month
- Targeting Plan$25 a month
- Madgicx plans$45 a month
- Tracking Pro$49 a month
- Madgicx Pro Complete$99 a month
In their own words
AdRoll
AdRoll brings social media and programmatic advertising together for cross-channel campaign management. Campaigns can reach the open web and Facebook, Instagram, TikTok, LinkedIn, and Pinterest in display, native, video, and social formats. Automation Builder coordinates campaigns across channels, while BidIQ applies AI to real-time bid optimization. AdRoll says it connects digital identities across browsers and devices without collecting explicit personal information such as names, phone numbers, addresses, or dates of birth. Its product page says competitor targeting and website-level audiences are not offered. Integrations listed include Shopify, WooCommerce, Wix, BigCommerce, Klaviyo, AppsFlyer, Facebook, Instagram, TikTok, Pinterest, Google Ads, Salesforce, HubSpot, and Google Analytics. Reporting includes real-time campaign metrics, exportable reports, and reporting APIs. Support options include written and video resources and live agent help by email and phone. Social Ads is self-service only, without onboarding, account management, or optimization team support. AdRoll is a NextRoll division headquartered in San Francisco. Account-Based Retargeting has no fee to get started; the listed plan charges for media. Other listed plans either use annual commitment, pay-as-you-go, or request-sales pricing.
Madgicx
Madgicx is an AI advertising platform focused on optimizing Meta ads and managing advertising operations. Its AI Marketer audits Meta ad accounts daily and offers recommendations users can apply in one click. Ads Manager 2.0 includes smart filters, bulk actions, AI Bidding, and tools for tracking ad set changes. Automated rules respond to real-time triggers, while its creative workflow generates ad creatives, launches them across campaigns, and tracks their performance. One-Click Report monitors Meta Ads, Google Ads, Google Analytics 4, Shopify, Klaviyo, and TikTok. Google Ads is available for cross-channel reporting, not campaign management. The 7-day trial includes access to everything and allows up to five One-Click Report dashboards. Each plan includes two ad accounts, with additional accounts available for purchase. Pricing is listed from $15/mo; the listed Tracking Pro plan costs $49 a month. Madgicx says it is most suitable for advertisers spending at least $2,500 per month on Facebook ads. Support includes help articles, in-app guides, video tutorials, and chat.