AdRoll vs RedTrack
AdRoll
adroll.com
RedTrack
redtrack.ioSide by side
| Figure | AdRoll | RedTrack |
|---|---|---|
| Price from | Free | $69/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 8 | 6 |
| Spec score · Social Media Advertising Software | 8.7 (#2) | 8.3 (#6) |
| Spec score · Ad Management | 8.6 (#2) | 8.2 (#6) |
| Attribution | The attribution add-on offers UTM deduplication, integrated platform reporting, pathways analysis and assisted-conversion analysis. | RedTrack tracks conversions across channels and devices and attributes them to campaigns down to the ad level. |
| Headquarters | San Francisco, California, United States | Limassol, Cyprus |
| Integrations | Listed integrations include Shopify, WooCommerce, Wix, BigCommerce, Klaviyo, Facebook, Instagram, TikTok, Pinterest, Amazon, Bing, Google Ads, LinkedIn, Snapchat, X/Twitter, Mailchimp, ActiveCampaign, Salesforce, HubSpot and Google Analytics. | The integrations directory groups connections for ad platforms, ecommerce, CRMs, affiliate networks, analytics and BI, and automation. |
| Product | AdRoll unites social media and programmatic advertising to manage cross-channel campaigns from one platform. | RedTrack is a B2B ad tracking and campaign optimization platform launched in 2019. |
| Support | Official pricing materials say support includes video and written resources plus live email and phone assistance; advanced packages can include onboarding and account management. | Pricing lists email support on Builder and Solo, live chat and email on Team, and live chat, email, and an account manager on Enterprise. |
Plans
AdRoll
- Account-Based RetargetingFree
- Account-Based AdvertisingPriced on request
- Account-Based MarketingPriced on request
- Account-Based Marketing + AdvertisingPriced on request
- Advanced PackagePrice not published
- Managed Services AdsPriced on request
- Managed Services Advanced PackagePrice not published
- Self-Service AdsPriced on request
RedTrack
- RelayFree
- Builder$69 a month
- Solo$141 a month
- Team$333 a month
- Enterprise$833 a month
- CustomPriced on request
In their own words
AdRoll
AdRoll brings social media and programmatic advertising together for cross-channel campaign management. Campaigns can reach the open web and Facebook, Instagram, TikTok, LinkedIn, and Pinterest in display, native, video, and social formats. Automation Builder coordinates campaigns across channels, while BidIQ applies AI to real-time bid optimization. AdRoll says it connects digital identities across browsers and devices without collecting explicit personal information such as names, phone numbers, addresses, or dates of birth. Its product page says competitor targeting and website-level audiences are not offered. Integrations listed include Shopify, WooCommerce, Wix, BigCommerce, Klaviyo, AppsFlyer, Facebook, Instagram, TikTok, Pinterest, Google Ads, Salesforce, HubSpot, and Google Analytics. Reporting includes real-time campaign metrics, exportable reports, and reporting APIs. Support options include written and video resources and live agent help by email and phone. Social Ads is self-service only, without onboarding, account management, or optimization team support. AdRoll is a NextRoll division headquartered in San Francisco. Account-Based Retargeting has no fee to get started; the listed plan charges for media. Other listed plans either use annual commitment, pay-as-you-go, or request-sales pricing.
RedTrack
RedTrack is a B2B ad tracking and campaign optimization platform. Its Ads Manager brings campaign data and controls from connected ad platforms into one view, where users can pause or resume campaigns, change budgets, and make bulk updates. RedTrack attributes conversions across channels and devices to campaigns down to the ad level. Rule-based and AI automation can pause underperforming campaigns or scale winning ones. Integrations span advertising, ecommerce, CRM, affiliate networks, analytics and BI, and automation; named connections include Shopify, WooCommerce, PrestaShop, ClickFunnels, Google Analytics, Konnektive CRM, and HubSpot. The product lists web, API, Android and iOS apps, and a Chrome extension. A free Relay plan is available; paid plans start at $69 a month with annual billing, and a 14-day trial is listed. Relay is limited to UTM-based last-click attribution and excludes multi-touch attribution and ad-level ad spend sync. RedTrack says most of its clients are affiliate and lead-generation media buyers, followed by agencies and ecommerce marketers.