AdRoll vs Smartly
AdRoll
adroll.com
Smartly
smartly.ioSide by side
| Figure | AdRoll | Smartly |
|---|---|---|
| Price from | Free | — |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 8 | 1 |
| Spec score · Cross-Channel Advertising Software | 8.7 (#1) | 6.7 (#9) |
| Spec score · Social Media Advertising Software | 8.7 (#2) | 6.7 (#34) |
| Spec score · Ad Management | 8.6 (#2) | 6.6 (#13) |
| Spec score · Advertising Agency Software | 8.8 (#2) | 6.7 (#9) |
| Authentication | NextRoll says its product does not currently support SSO, while web app MFA is available through SMS or an authenticator app. | The web service supports optional TOTP two-factor authentication and requires passwords of at least 12 characters. |
| Product | AdRoll unites social media and programmatic advertising to manage cross-channel campaigns from one platform. | Smartly is an AI advertising platform that brings creative and media together to create, launch, manage, and optimize campaigns across media platforms. |
| Security certification | NextRoll’s Trust Center says it completed an initial SOC 2 Type 2 audit in August 2020 and continues annual certification; reports are available to customers and prospects under NDA on request. | Smartly states that it is certified under ISO 27001. |
| Support | Official pricing materials say support includes video and written resources plus live email and phone assistance; advanced packages can include onboarding and account management. | Smartly describes support that includes onboarding, creative services, managed services, and hands-on customer service. |
Plans
AdRoll
- Account-Based RetargetingFree
- Account-Based AdvertisingPriced on request
- Account-Based MarketingPriced on request
- Account-Based Marketing + AdvertisingPriced on request
- Advanced PackagePrice not published
- Managed Services AdsPriced on request
- Managed Services Advanced PackagePrice not published
- Self-Service AdsPriced on request
In their own words
AdRoll
AdRoll brings social media and programmatic advertising together for cross-channel campaign management. Campaigns can reach the open web and Facebook, Instagram, TikTok, LinkedIn, and Pinterest in display, native, video, and social formats. Automation Builder coordinates campaigns across channels, while BidIQ applies AI to real-time bid optimization. AdRoll says it connects digital identities across browsers and devices without collecting explicit personal information such as names, phone numbers, addresses, or dates of birth. Its product page says competitor targeting and website-level audiences are not offered. Integrations listed include Shopify, WooCommerce, Wix, BigCommerce, Klaviyo, AppsFlyer, Facebook, Instagram, TikTok, Pinterest, Google Ads, Salesforce, HubSpot, and Google Analytics. Reporting includes real-time campaign metrics, exportable reports, and reporting APIs. Support options include written and video resources and live agent help by email and phone. Social Ads is self-service only, without onboarding, account management, or optimization team support. AdRoll is a NextRoll division headquartered in San Francisco. Account-Based Retargeting has no fee to get started; the listed plan charges for media. Other listed plans either use annual commitment, pay-as-you-go, or request-sales pricing.