AdRoll vs Snapchat Ads
AdRoll
adroll.comSnapchat Ads
forbusiness.snapchat.comSide by side
| Figure | AdRoll | Snapchat Ads |
|---|---|---|
| Price from | Free | — |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 8 | 1 |
| Spec score · Social Media Advertising Software | 8.7 (#2) | 7.2 (#26) |
| Spec score · Ad Management | 8.6 (#2) | 7.0 (#10) |
| Spec score · Advertising Campaign Management Software | 8.8 (#2) | 7.1 (#4) |
| Ad formats | Supported formats include display, connected TV, video, native, in-app mobile and social ads. | Available formats include Sponsored Snaps, single image or video ads, Story Ads, Collection Ads, Commercials, AR Lenses, and AR Filters. |
| Headquarters | San Francisco, California, United States | Santa Monica, California, United States |
| Integrations | Listed integrations include Shopify, WooCommerce, Wix, BigCommerce, Klaviyo, Facebook, Instagram, TikTok, Pinterest, Amazon, Bing, Google Ads, LinkedIn, Snapchat, X/Twitter, Mailchimp, ActiveCampaign, Salesforce, HubSpot and Google Analytics. | Snap Pixel setup options include Shopify and Google Tag Manager, and CAPI setup options include Shopify, Datahash, and Stape. |
| Support | Official pricing materials say support includes video and written resources plus live email and phone assistance; advanced packages can include onboarding and account management. | Snap’s resource directory links advertisers to a Help Center for troubleshooting and learning how to use ad features. |
Plans
AdRoll
- Account-Based RetargetingFree
- Account-Based AdvertisingPriced on request
- Account-Based MarketingPriced on request
- Account-Based Marketing + AdvertisingPriced on request
- Advanced PackagePrice not published
- Managed Services AdsPriced on request
- Managed Services Advanced PackagePrice not published
- Self-Service AdsPriced on request
In their own words
AdRoll
AdRoll brings social media and programmatic advertising together for cross-channel campaign management. Campaigns can reach the open web and Facebook, Instagram, TikTok, LinkedIn, and Pinterest in display, native, video, and social formats. Automation Builder coordinates campaigns across channels, while BidIQ applies AI to real-time bid optimization. AdRoll says it connects digital identities across browsers and devices without collecting explicit personal information such as names, phone numbers, addresses, or dates of birth. Its product page says competitor targeting and website-level audiences are not offered. Integrations listed include Shopify, WooCommerce, Wix, BigCommerce, Klaviyo, AppsFlyer, Facebook, Instagram, TikTok, Pinterest, Google Ads, Salesforce, HubSpot, and Google Analytics. Reporting includes real-time campaign metrics, exportable reports, and reporting APIs. Support options include written and video resources and live agent help by email and phone. Social Ads is self-service only, without onboarding, account management, or optimization team support. AdRoll is a NextRoll division headquartered in San Francisco. Account-Based Retargeting has no fee to get started; the listed plan charges for media. Other listed plans either use annual commitment, pay-as-you-go, or request-sales pricing.
Snapchat Ads
Snapchat Ads has no write-up on Specifiction yet; its figures are above.