AdRoll vs Whatagraph
AdRoll
adroll.com
Whatagraph
whatagraph.comSide by side
| Figure | AdRoll | Whatagraph |
|---|---|---|
| Price from | Free | €699/mo |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 8 | 3 |
| Spec score · Social Media Advertising Software | 8.7 (#2) | 7.3 (#23) |
| Integrations | Listed integrations include Shopify, WooCommerce, Wix, BigCommerce, Klaviyo, Facebook, Instagram, TikTok, Pinterest, Amazon, Bing, Google Ads, LinkedIn, Snapchat, X/Twitter, Mailchimp, ActiveCampaign, Salesforce, HubSpot and Google Analytics. | The integrations page lists 68 sources, including Google Ads, Meta, LinkedIn Ads, Google Analytics 4, Shopify, HubSpot, and Mailchimp. |
| Product | AdRoll unites social media and programmatic advertising to manage cross-channel campaigns from one platform. | Whatagraph connects and standardizes marketing data and surfaces AI-driven insights for agencies and marketing teams. |
| Reporting | The pricing page lists real-time campaign metrics, campaign reporting, exportable reports, and reporting APIs. | The platform creates reports and dashboards from connected marketing data and supports automated PDF emails and linked report templates. |
| Support | Official pricing materials say support includes video and written resources plus live email and phone assistance; advanced packages can include onboarding and account management. | All plans include live chat support and regular office hours; Prime adds tailored onboarding and priority support. |
Plans
AdRoll
- Account-Based RetargetingFree
- Account-Based AdvertisingPriced on request
- Account-Based MarketingPriced on request
- Account-Based Marketing + AdvertisingPriced on request
- Advanced PackagePrice not published
- Managed Services AdsPriced on request
- Managed Services Advanced PackagePrice not published
- Self-Service AdsPriced on request
In their own words
AdRoll
AdRoll brings social media and programmatic advertising together for cross-channel campaign management. Campaigns can reach the open web and Facebook, Instagram, TikTok, LinkedIn, and Pinterest in display, native, video, and social formats. Automation Builder coordinates campaigns across channels, while BidIQ applies AI to real-time bid optimization. AdRoll says it connects digital identities across browsers and devices without collecting explicit personal information such as names, phone numbers, addresses, or dates of birth. Its product page says competitor targeting and website-level audiences are not offered. Integrations listed include Shopify, WooCommerce, Wix, BigCommerce, Klaviyo, AppsFlyer, Facebook, Instagram, TikTok, Pinterest, Google Ads, Salesforce, HubSpot, and Google Analytics. Reporting includes real-time campaign metrics, exportable reports, and reporting APIs. Support options include written and video resources and live agent help by email and phone. Social Ads is self-service only, without onboarding, account management, or optimization team support. AdRoll is a NextRoll division headquartered in San Francisco. Account-Based Retargeting has no fee to get started; the listed plan charges for media. Other listed plans either use annual commitment, pay-as-you-go, or request-sales pricing.
Whatagraph
Whatagraph has no write-up on Specifiction yet; its figures are above.