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SPECIFICTION
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Ads Defender vs Didva

Ads Defender

adsdefender.com

Didva

didva.com

Side by side

FigureAds DefenderDidva
Price from—$39/mo
Free plan—Yes
Free trial—Yes
Open source—Yes
WebYesYes
API—Yes
Plans published04
Spec score · Click Fraud Software7.3 (#25)8.7 (#3)
DetectionThe product uses a three-layer detection system combining behavioral analysis, bot detection, network forensics, and platform-side tracking.The site says its system analyzes more than 50 signals per click, including IP reputation, device fingerprint, click velocity and behavior.
HeadquartersStuttgart, GermanyMorristown, New Jersey, USA
IntegrationsSetup options include direct integration, tag managers, subdirectories, and CDN-level integration.The site lists Google Ads, Meta Ads, Microsoft Advertising (Bing) and a REST API for custom integrations.
Intended usersThe product is presented for advertisers seeking to protect paid campaigns and advertising budgets from fraud and unqualified traffic.The pricing page describes Starter for small businesses with one or two campaigns, Growth for businesses running multiple campaigns, and Agency for agencies and large advertisers.
PurposeAds Defender detects and prevents unqualified traffic on paid advertising campaigns in real time.Didva monitors paid clicks and detects and blocks click fraud in real time.
ReportingIt visualizes results by account or workspace and provides raw-data insights into its decisions.Reports can break invalid activity down by campaign, ad group, keyword, geography, device and source.
SetupThe maker describes connecting ad accounts without manual invitations or account access, then activating protection with one click.Didva says users can connect ad accounts with one-click OAuth and set up without DNS changes or a developer.
SupportThe site offers a 30-minute personal live demo with an expert to explain the solution and answer questions.The pricing page lists email alerts and support on Starter and priority support on Growth; the About page provides a support email address.

Plans

Ads Defender

No plans published.

Ads Defender pricing →

Didva

  • WatchtowerFree
  • Starter$39 a month
  • Growth$89 a month
  • Agency$249 a month

Didva pricing →

In their own words

Ads Defender

Ads Defender has no write-up on Specifiction yet; its figures are above.

Visit adsdefender.com

Didva

Didva monitors paid advertising clicks to detect and block click fraud in real time. The service says it evaluates more than 50 signals per click, including IP reputation, device fingerprint, click velocity, and behavior. High-confidence threats can be sent to exclusion lists, while other traffic can be held for manual review. Reports show click-level details such as IP address, device fingerprint, origin, and flag reason, with evidence export for Google refund claims. Integrations include Google Ads, Meta Ads, Microsoft Advertising, and a REST API for custom connections. Didva says ad accounts can be connected through one-click OAuth without DNS changes or a developer. Blocking options include automatic Google Ads IP-exclusion syncing, custom rules, and an allowlist. The free Watchtower plan includes detection across ad channels, manual IP blocking, and a weekly digest, but excludes automatic enforcement, CSV export, Meta Ads protection, and daily reports. Starter costs $39/mo and Growth costs $89/mo. Didva cautions that no detection system catches everything.

Visit didva.com