AdTest.AI vs RealEye

AdTest.AI evaluates advertising creative before launch with AI scoring and optional audience research. Its engine scores ads across 13 dimensions and returns an overall effectiveness score, strengths, weaknesses and recommendations. It accepts images, video, carousels and messaging copy; AI Ad Studio can generate platform-ready variants from a brand URL and send them for scoring. Optional audience studies combine human ratings with AI scores in a Mixed Score, with audience reads taking 24–48 hours. Reports can be exported as branded multi-page PDFs, and audience results can be cross-tabulated and exported as CSV. Team workspaces support project sharing, role-based access, invitations and per-workspace billing. The seven-day trial requires no credit card and includes three AI test credits, but not API or MCP access. Paid plans include Creator at $30 a month and Starter at $50 a month; one-time audience studies start at 299.00 USD. Android and iPhone apps let existing users run tests and review reports, while purchases are made on the web. The service also offers a REST API and an official Claude MCP server for AI-only scoring.

RealEye is a cloud-based webcam eye-tracking research platform for building online studies, tracking participants, and analyzing results. Researchers can use images, videos, or live websites as stimuli, configure display settings, and add instructions and follow-up questions. The dashboard includes heatmaps, gaze and fixation analysis, Areas of Interest statistics, survey answers, and raw or processed data exports. A facial coding feature analyzes neutral, happy, and surprised expressions. External survey connections can redirect participants to services such as Qualtrics, Google Forms, or SurveyMonkey and pass participant identifiers through URL parameters. RealEye says webcam image and sound processing happens in the browser, and that it stores gaze-point predictions rather than webcam images or sound. It states that it is GDPR compliant and runs on AWS data centers in the United States. Participants using a researcher's own link need a laptop or PC with a webcam; smartphone tests are also offered. Basic costs $325 a month billed annually or $390 a month. Standard costs $825 a month billed annually or $990 a month.