AdTest.AI vs SaliencyLab
AdTest.AI
adtest.ai
SaliencyLab
saliencylab.comSide by side
| Figure | AdTest.AI | SaliencyLab |
|---|---|---|
| Price from | $30/mo | €99/mo |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 8 | 5 |
| Spec score · Ad Creative Testing Tools | 8.5 (#5) | 8.0 (#9) |
| Headquarters | London, New York, and Washington, DC | Paris, France |
| Purpose | AdTest.AI scores advertising creative before launch and offers optional first-party audience research to validate results. | SaliencyLab describes itself as an AI-native ad testing platform that combines AI diagnostics, simulated buyers, and team review to help choose which creative to invest in or improve. |
| Support | Support is offered by email and chat, and the contact page says messages are answered within one business day, most within four hours. | The Enterprise plan includes dedicated support and contracted support terms. |
Plans
AdTest.AI
- Creator$30 a month
- Starter$50 a month
- Growth$100 a month
- Pro$200 a month
- Essential audience study (100 responses)$299, paid once
- Plus + audience study (100 responses)$349, paid once
- Scale$350 a month
- Pro audience study (100 responses)$399, paid once
SaliencyLab
- FreeFree
- Pro€99 a month
- Launch with Confidence€500, paid once
- Creative Decision Partner€1,000 a month
- EnterprisePriced on request
In their own words
AdTest.AI
AdTest.AI evaluates advertising creative before launch with AI scoring and optional audience research. Its engine scores ads across 13 dimensions and returns an overall effectiveness score, strengths, weaknesses and recommendations. It accepts images, video, carousels and messaging copy; AI Ad Studio can generate platform-ready variants from a brand URL and send them for scoring. Optional audience studies combine human ratings with AI scores in a Mixed Score, with audience reads taking 24–48 hours. Reports can be exported as branded multi-page PDFs, and audience results can be cross-tabulated and exported as CSV. Team workspaces support project sharing, role-based access, invitations and per-workspace billing. The seven-day trial requires no credit card and includes three AI test credits, but not API or MCP access. Paid plans include Creator at $30 a month and Starter at $50 a month; one-time audience studies start at 299.00 USD. Android and iPhone apps let existing users run tests and review reports, while purchases are made on the web. The service also offers a REST API and an official Claude MCP server for AI-only scoring.
SaliencyLab
SaliencyLab is an ad-testing platform for brands and agencies assessing creative before media spend. Its RoastIQ diagnostic evaluates creative on five KPIs: Beat the Skip, Get Noticed, Brand Impact, Sell Proposition, and Build Brand. BuyerLens uses synthetic-user scenarios to explore possible buyer resistance; these are not interviews with a real consumer panel. The Hugo AI agent can run diagnostics, explore those scenarios, query benchmarks, and show its reasoning trace in one conversation. RoastIQ accepts MP4, MOV, JPG, PNG, and WebP, with videos up to 60 seconds; GIF and HEIC are unsupported. Listed ad channels include Instagram Feed, Reels and Stories, TikTok, YouTube Pre-roll and Shorts, Facebook Feed, and Display, but not TV. SaliencyLab describes its KPI scores as modeled diagnostics, not forecasts of sales or in-market success. The web and API offering has a free plan with 10 analyses per month. Pro costs €99/month and adds BuyerLens and Hugo. REST API and webhooks are in private preview.