Adthena vs Owler
Adthena
adthena.comOwler
owler.comSide by side
| Figure | Adthena | Owler |
|---|---|---|
| Price from | $350/mo | $350/mo |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 5 | 6 |
| Spec score · Competitive Intelligence Software | 8.2 (#7) | 8.9 (#3) |
| Founded | 2012 | 2011 |
| Integrations | Adthena lists integrations with Looker Studio and Microsoft Power BI, and data exports to S3, GCS, Azure Blob Storage, and FTP/SFTP. | The integrations page lists Salesforce, HubSpot, Slack, Microsoft Teams, the Chrome extension, and a ChatGPT plugin. |
| Product | Adthena provides search intelligence for paid search and AI search, including Google Ads, ChatGPT, Google AI Overviews, and Perplexity. | Owler provides business and competitive intelligence for sales prospecting, competitor analysis, company research, and client relationships. |
| Support | The pricing page lists a dedicated Customer Success Manager, expert onboarding, and a help centre with playbooks as included support resources. | Owler provides a knowledge base, ticket submission and account login through its support center. |
Plans
Adthena
- AI Overview Insights$350 a month
- ChatGPT Ads Intelligence$399 a month
- Brand Market ViewPriced on request
- Category Market ViewPriced on request
- Whole Market ViewPriced on request
Owler
- Owler CommunityFree
- Owler CommunityFree
- Basic$350 a month
- Owler APIPriced on request
- Owler EnterprisePriced on request
- Owler ProPriced on request
In their own words
Owler
Owler provides business and competitor intelligence for sales prospecting, company research, competitor analysis, and client relationships. Company profiles include revenue, employee count, location, funding history, acquisitions, and recent news, and users can filter companies by revenue, sector, location, employee count, and public or private status. Owler maps more than 45 million competitive relationships. Owler Pro advertises access to more than 20 million public and private company profiles, with a Daily Snapshot, real-time newsfeed, and breaking news alerts for followed companies. The free Community membership lets users follow up to five companies and receive real-time alerts and daily emails. Listed integrations include Salesforce, HubSpot, Slack, Microsoft Teams, a Chrome extension, and a ChatGPT plugin. Owler also licenses company data and newsfeeds for custom applications or Salesforce instances. Owler was founded in 2011 and acquired by Meltwater in mid-2021.