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Owler

owler.com

From $350/mo Free plan WebiOSAndroidAPIBrowser extension
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Spec score 8.9 #3 of 45 in Competitive Intelligence Software

What it is

Owler provides business and competitor intelligence for sales prospecting, company research, competitor analysis, and client relationships. Company profiles include revenue, employee count, location, funding history, acquisitions, and recent news, and users can filter companies by revenue, sector, location, employee count, and public or private status. Owler maps more than 45 million competitive relationships. Owler Pro advertises access to more than 20 million public and private company profiles, with a Daily Snapshot, real-time newsfeed, and breaking news alerts for followed companies. The free Community membership lets users follow up to five companies and receive real-time alerts and daily emails. Listed integrations include Salesforce, HubSpot, Slack, Microsoft Teams, a Chrome extension, and a ChatGPT plugin. Owler also licenses company data and newsfeeds for custom applications or Salesforce instances. Owler was founded in 2011 and acquired by Meltwater in mid-2021.

Spec sheet

What it does
Owler provides company intelligence, competitive analysis and real-time news updates for businesses.Read 15 Oct 2026 · owler.com
Product
Owler provides business and competitive intelligence for sales prospecting, competitor analysis, company research, and client relationships.Read 7 Oct 2026 · owler.com
Integrations
The integrations page lists Salesforce, HubSpot, Slack, Microsoft Teams, the Chrome extension, and a ChatGPT plugin.Read 7 Oct 2026 · owler.com
Security
Owler says it uses security measures that include reviews of data collection, storage and processing practices, encryption and physical security assessments, and restricted access to personal data.Read 7 Oct 2026 · owler.com
Support
Owler provides a knowledge base, ticket submission and account login through its support center.Read 15 Oct 2026 · owlerinc.happyfox.com
Founded
2011Read 28 Sep 2026 · owler.com
Advanced search
Users can filter companies by revenue, sector, location, employee count and public or private status.Read 15 Oct 2026 · owler.com
Alerts and news
Owler Pro includes a personalized Daily Snapshot, a real-time newsfeed, and breaking news alerts about followed companies.Read 7 Oct 2026 · owler.com
API and data licensing
Owler offers company data and newsfeed licensing for custom applications or Salesforce instances.Read 7 Oct 2026 · owler.com
API data licensing
Owler offers licensed company and news data for custom applications or Salesforce instances.Read 15 Oct 2026 · owler.com
API documentation depth
The API documentation lists GET endpoints for company lookup by website or ID, competitor lookup and feed retrieval.Read 15 Oct 2026 · developers.owler.com
Chrome extension
The Chrome extension shows company news, data, insights and contact details on company websites, LinkedIn and CRM pages.Read 15 Oct 2026 · chromewebstore.google.com
Company coverage
The platform lists more than 20 million public and private company profiles.Read 15 Oct 2026 · owler.com
Company data
Profiles include revenue, employee count, location, funding history, acquisitions and news.Read 15 Oct 2026 · owler.com
Company founding
LinkedIn lists Owler as founded in 2011.Read 15 Oct 2026 · linkedin.com
Company headquarters
LinkedIn lists headquarters in Redwood City, California.Read 15 Oct 2026 · linkedin.com
Company history
Owler says it was founded in 2011 by Jim Fowler and Tim Harsch and was acquired by Meltwater in mid-2021.Read 7 Oct 2026 · owler.com
Company legal name
Crunchbase identifies the legal entity as Owler, Inc.Read 15 Oct 2026 · crunchbase.com
Company size
LinkedIn lists Owler's company size as 201–500 employees.Read 15 Oct 2026 · linkedin.com
Competitive graph
Owler maps more than 45 million competitive relationships between companies.Read 15 Oct 2026 · owler.com
Competitor graph
Owler maps more than 45 million competitive relationships between companies.Read 7 Oct 2026 · owler.com
Custom lists
Owler Max users can create company lists and configure different alert types for each list.Read 15 Oct 2026 · corp.owler.com
Daily Snapshot
Owler sends a personalized morning email containing relevant news from the previous 24 hours about followed companies.Read 15 Oct 2026 · owler.com
Free account limit
The Owler Community page says users can follow up to 5 companies and receive real-time alerts and daily emails.Read 7 Oct 2026 · owler.com
Funding
Owler's company funding page reports $24.2 million raised across five rounds, including Norwest Venture Partners and Trinity Ventures.Read 15 Oct 2026 · owler.com
HubSpot integration
The HubSpot integration can create tasks tied to selected news events for deals, companies and leads.Read 15 Oct 2026 · owler.com
Instant Insights
Owler reports more than 18,000 mission-critical events monthly and sends alerts about companies users follow.Read 15 Oct 2026 · owler.com
Licence
Owler's terms state that its site, service, data, software and features are proprietary and protected by intellectual-property laws.Read 15 Oct 2026 · owler.com
Limit: coverage gaps
Capterra reviewers report that some smaller or regional companies are missing and that parts of the database are outdated.Read 15 Oct 2026 · capterra.com
Limit: data accuracy
G2 reviewers report inaccurate data and machine-translation problems affecting interpretation of industry updates.Read 15 Oct 2026 · g2.com
Limit: free tier
G2 reviewers say the free tier has limited features and can prompt an upgrade soon after signup.Read 15 Oct 2026 · g2.com
Microsoft Teams integration
The Microsoft Teams integration posts instant insights from followed company profiles into specified channels.Read 15 Oct 2026 · owler.com
Mobile availability
Owler support states that it had no mobile app and that its website was mobile-ready as of November 2022.Read 15 Oct 2026 · owlerinc.happyfox.com
Newsfeed
The Pro newsfeed contains more than seven years of historical news and supports filtering by 20 event types.Read 15 Oct 2026 · owler.com
Ownership
Meltwater announced its acquisition of Owler for $24.5 million in cash and equity on June 18, 2021.Read 15 Oct 2026 · meltwater.com
Praise: alerts and reports
TrustRadius reviewers praise daily reports, customizable alerts and timely funding, merger and acquisition notifications.Read 15 Oct 2026 · trustradius.com
Praise: competitive research
Capterra reviewers say Owler provides company and competitor insights in one place and supports sales intelligence work.Read 15 Oct 2026 · capterra.com
Praise: usability
G2 reviewers repeatedly praise Owler's ease of use, quick setup and straightforward implementation.Read 15 Oct 2026 · g2.com
Prospecting
Owler lets users find prospect companies resembling existing customers through its competitor graph.Read 15 Oct 2026 · corp.owler.com
Public API
Owler documents version 3.0 of its Enterprise API with company premium, competitor premium and feed endpoints.Read 15 Oct 2026 · developers.owler.com
Rating on Capterra
4.3 out of 5 from 4 reviewsRead 15 Oct 2026 · capterra.com
Rating on Chrome Web Store
3.7 out of 5 from 3 ratingsRead 15 Oct 2026 · chromewebstore.google.com
Rating on G2
4.3 out of 5 from 484 reviewsRead 15 Oct 2026 · g2.com
Rating on GetApp
4.3 out of 5 from 4 reviewsRead 15 Oct 2026 · getapp.com
Rating on TrustRadius
9.7 out of 10 from 42 reviews and ratingsRead 15 Oct 2026 · trustradius.com
Salesforce integration
Owler Max synchronizes company insights and real-time lead and account updates with Salesforce.Read 15 Oct 2026 · owler.com
Search
Users can filter the company database by revenue, sector, location, employee count, and public or private status.Read 7 Oct 2026 · owler.com
Security disclosure
The Chrome Web Store listing says the extension handles personally identifiable information, location and website content, and does not sell data to third parties.Read 15 Oct 2026 · chromewebstore.google.com
Self-hosting
Owler's published offerings describe hosted web services, integrations and APIs rather than a self-hosted deployment.Read 15 Oct 2026 · owler.com
Slack integration
Owler Max delivers business insights and instant alerts inside Slack channels.Read 15 Oct 2026 · owler.com

Plans and prices

Owler Community Free Free membership · sample of sales intelligence and business information Read 7 Oct 2026 · owler.com
Owler Community Free Follow up to 5 companies · detailed company information · competitor discovery · real-time alerts and daily emails Read 15 Oct 2026 · owler.com
Basic $350 a month $350.00 per month Competitive intelligence platform · free version included · free trial unavailable Read 15 Oct 2026 · capterra.com
Owler API Priced on request Company Premium API · Competitor Premium API · Feed API Read 15 Oct 2026 · developers.owler.com
Owler Enterprise Priced on request Team business intelligence · personalized updates via HubSpot, Slack, Salesforce and more Read 15 Oct 2026 · owler.com
Owler Pro Priced on request Unlimited access to 20M+ companies · 25+ Instant Insights · 45M+ competitive relationships · advanced search · unlimited news tracking Read 15 Oct 2026 · owler.com

Every Owler plan and price →

Strong points and limits

Strong points

  • Profiles include funding, acquisitions, and recent news.
  • Search filters include sector and employee count.
  • Free members can follow up to five companies.
  • Pro includes breaking news alerts for followed companies.
  • Integrations include Salesforce, Slack, and HubSpot.

Limits

  • Community membership is limited to five followed companies.

Who it suits

Owler suits sales, marketing, and research users who need company profiles and competitor tracking. Its free membership is limited to following five companies, while Pro advertises unlimited company access.

Verdict

Owler combines company profiles, competitive relationships, search filters, and company alerts. The free plan provides a limited starting point; broader access is offered through Pro, with no listed price.

Where Specifiction places it

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