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ChangeTower
changetower.com
What it is
ChangeTower monitors named web pages, checks them for changes against user criteria, saves dated snapshots, and sends alerts. Its AI monitoring lets users describe changes in plain language, while section and element monitoring can focus checks on selected page content. A browser extension can start a monitor for the page currently open. For pages behind a login, users can record sign-in and other actions for replay before a check. Email alerts are available; Slack, webhooks, and MCP are offered on Business and Enterprise. A native Microsoft Teams integration is in development. The free plan covers 3 pages checked daily and 30 days of snapshot history. Lite costs $12 a month and includes 25 pages and AI monitoring; Essential costs $36 a month, and Business costs $78 a month. Business includes six months of snapshot history. Enterprise pricing is custom. Pages that block automated traffic outright, including X, LinkedIn, Facebook, and Instagram, cannot be monitored.
Spec sheet
- What it does
- ChangeTower monitors webpages, detects meaningful changes, sends alerts, and archives snapshots for later comparison.Read 15 Oct 2026 · changetower.com
- Purpose
- ChangeTower monitors named web pages, checks for changes against user criteria, stores dated snapshots, and sends alerts.Read 3 Oct 2026 · changetower.com
- Intended users
- The pricing page describes Lite for an individual, Essential for teams, Business for organizations, and Enterprise for large teams.Read 3 Oct 2026 · changetower.com
- Integrations
- Email is available on every plan; Slack, webhooks, and MCP are available on Business and Enterprise, while Teams can receive alerts through a channel email address.Read 15 Oct 2026 · changetower.com
- Security
- Accounts support multi-factor authentication, and Enterprise supports SAML single sign-on through Microsoft Entra ID or Google Workspace.Read 3 Oct 2026 · changetower.com
- Support
- ChangeTower says support replies within one business day on every plan.Read 3 Oct 2026 · changetower.com
- AI monitoring
- Users describe the change they care about in plain language and the AI filters alerts to matching changes.Read 15 Oct 2026 · changetower.com
- Authenticated pages
- Manual user actions can replay sign-in and other recorded steps before checking a page behind a login.Read 3 Oct 2026 · changetower.com
- Browser extension
- The browser extension can create a monitor from the page currently open in the browser.Read 3 Oct 2026 · changetower.com
- Change detection
- AI monitoring lets users describe in plain language what changes should trigger alerts.Read 3 Oct 2026 · changetower.com
- Cloud delivery
- The product runs entirely in the cloud, with no customer installation, crawler, or ChangeTower-owned datacenter required.Read 15 Oct 2026 · changetower.com
- Company facts
- LinkedIn lists ChangeTower as a privately held Chicago software company founded in 2016 with 2–10 employees.Read 15 Oct 2026 · linkedin.com
- Content detection
- The service shows before-and-after differences in page text and content.Read 15 Oct 2026 · changetower.com
- Data location
- The company says account data, alerts, and snapshots are stored in the United States and visible to workspace members according to their roles.Read 3 Oct 2026 · changetower.com
- Data residency
- Account data, alerts, and snapshots are hosted in United States AWS regions.Read 15 Oct 2026 · changetower.com
- Documentation and support
- The help center provides getting-started, troubleshooting, billing, product-update, and Zapier collections, while Enterprise includes dedicated support and onboarding.Read 15 Oct 2026 · support.changetower.com
- Dynamic pages
- Checks use a real browser, allowing JavaScript-rendered and lazy-loaded content to be captured.Read 15 Oct 2026 · changetower.com
- History limit
- Snapshot history lasts 30 days on Free and Lite, 60 days on Essential, and six months on Business; Enterprise retention is configured to the customer's policy.Read 3 Oct 2026 · changetower.com
- Keyword monitoring
- Monitors can alert when specified words or phrases appear, disappear, or change.Read 15 Oct 2026 · changetower.com
- Licence
- ChangeTower is presented as a proprietary hosted service; its terms prohibit copying, reverse engineering, and unauthorized access.Read 15 Oct 2026 · changetower.com
- Limit: AI maturity
- TechRadar lists the AI features as still being a work in progress.Read 15 Oct 2026 · techradar.com
- Limit: difficult pages
- G2 reviewers report that some older JavaScript-heavy or otherwise unusual page types are difficult or impossible to monitor.Read 15 Oct 2026 · g2.com
- Limit: integrations and reporting
- G2 reviewers request native Slack, deeper CRM connections, more visual dashboards, and more flexible exports.Read 15 Oct 2026 · g2.com
- Limit: learning resources
- A Capterra reviewer says setup can be difficult and that the site did not provide enough guidance resources.Read 15 Oct 2026 · capterra.com
- Limit: monitor management
- The sole Trustpilot reviewer complains about lengthy monitor administration, no bulk editing, missing count information, slow scrolling, and clipped controls for long URLs.Read 15 Oct 2026 · uk.trustpilot.com
- Limits
- A page that blocks automated traffic outright cannot be monitored; the FAQ names X, LinkedIn, Facebook, and Instagram as examples.Read 3 Oct 2026 · changetower.com
- MCP extensibility
- An MCP server connects ChangeTower with Claude, ChatGPT, and Gemini for monitor and alert operations subject to workspace permissions.Read 15 Oct 2026 · help.changetower.com
- Outage history
- IsDown reports two incidents since February 2021, including a 40-minute slower-response incident on June 12, 2026.Read 15 Oct 2026 · isdown.app
- Ownership and founders
- Crunchbase lists ChangeTower as an active private Chicago company founded by Ari Driessen and Sanil Musić.Read 15 Oct 2026 · crunchbase.com
- Praise: detection and alerts
- G2 reviewers repeatedly praise accurate visual and text detection, dependable alerts, and competitor pricing or changelog monitoring.Read 15 Oct 2026 · g2.com
- Praise: ease of setup
- Capterra reviewers describe setup as intuitive, fast, and reliable for unattended monitoring.Read 15 Oct 2026 · capterra.com
- Praise: independent review
- TechRadar praises customizable plans, team-specific notification users, domain scanning, historical archives, Zapier, and a beginner-friendly dashboard.Read 15 Oct 2026 · techradar.com
- Protected pages
- Password-protected pages can be monitored by configuring login and interaction steps.Read 15 Oct 2026 · changetower.com
- Public API
- The June 2026 release introduced an early-access REST API with personal access tokens and endpoints for account, workspace, and monitor viewing or creation.Read 15 Oct 2026 · changetower.com
- Rating on Apple App Store
- 4.7 out of 5 from 20 ratingsRead 15 Oct 2026 · apps.apple.com
- Rating on Capterra
- 4.4 out of 5 from 5 reviewsRead 15 Oct 2026 · capterra.com
- Rating on Chrome Web Store
- 0 out of 5 from 0 ratingsRead 15 Oct 2026 · chromewebstore.google.com
- Rating on G2
- 4.6 out of 5 from 19 reviewsRead 15 Oct 2026 · g2.com
- Rating on GetApp
- 4.4 out of 5 from 5 reviewsRead 15 Oct 2026 · getapp.com
- Rating on Trustpilot
- 3.2 out of 5 from 1 reviewRead 15 Oct 2026 · uk.trustpilot.com
- Recent release
- On September 22, 2026, ChangeTower announced a rebuilt platform centered on plain-language AI monitoring, shared review workflows, MCP, API, and webhooks.Read 15 Oct 2026 · changetower.com
- Scheduling
- Check cadence ranges from daily on Free and Lite to hourly on Essential, every 20 minutes on Business, and custom schedules on Enterprise.Read 15 Oct 2026 · changetower.com
- Security controls
- ChangeTower states that it uses AWS US hosting, encryption in transit and at rest, MFA, Enterprise SAML SSO, continuous backups, WAF/DDoS protection, vulnerability scanning, RBAC, and activity logging.Read 15 Oct 2026 · changetower.com
- Security review
- Enterprise buyers can request a completed security questionnaire.Read 3 Oct 2026 · changetower.com
- Selective monitoring
- Essential plans monitor selected sections, while Business and Enterprise plans can monitor individual elements and ignore noisy areas.Read 15 Oct 2026 · changetower.com
- User interactions
- Essential and higher plans can perform configured clicks, text entry, dismissals, and other actions before reading a page.Read 15 Oct 2026 · changetower.com
- Visual archiving
- Snapshots include full-page screenshots plus written content and HTML, with PDF or image export available.Read 15 Oct 2026 · changetower.com
- Webhook security
- Webhooks use signed HTTPS requests with HMAC-SHA256, versioned payloads, delivery history, and up to five retries.Read 15 Oct 2026 · changetower.com
Plans and prices
Free Free No cost; no card required 3 pages · checked daily · 30-day snapshot history · AI monitoring · content and keyword detection · email alerts Read 15 Oct 2026 · changetower.com
Lite $12 a month $12/mo 25 pages · 1 additional team member · checked every 24 hours · 30-day snapshot history · AI monitoring · email notifications Read 15 Oct 2026 · changetower.com
Essential $36 a month $36/mo 100 pages · 3 additional team members · hourly checks · 60-day snapshot history · section monitoring · custom schedules · user interactions · lazy-loaded content Read 15 Oct 2026 · changetower.com
Business $78 a month $78/mo 200 pages · 5 additional team members · checks every 20 minutes · 6-month snapshot history · element monitoring · Slack · webhooks · MCP Read 15 Oct 2026 · changetower.com
Enterprise Priced on request Custom; priced on page count Custom pages and members · domain scanning · full-page archiving · multi-region monitoring · multi-workspace setup · review workflows · SAML SSO · dedicated support Read 15 Oct 2026 · changetower.com
Strong points and limits
Strong points
- AI monitoring accepts plain-language change descriptions.
- Recorded actions can be replayed for logged-in pages.
- Business includes six months of snapshot history.
- Support replies within one business day on every plan.
Limits
- Free is limited to 3 pages checked daily.
- Pages blocking automated traffic cannot be monitored.
- Free and Lite keep snapshots for 30 days.
- Enterprise pricing is custom.
Who it suits
ChangeTower suits individuals and teams that need to track changes on specified web pages, including selected sections or elements. Business and Enterprise include additional alert channels, while Enterprise is aimed at large teams.
ChangeTower in depth
Read the full write-up
ChangeTower is a web-page monitoring service with a browser extension for creating monitors from the page open in your browser. It suits individuals and teams tracking competitor pages, product details, or messaging, including some pages behind a login. Its case is strongest when targeted checks and dated snapshots matter; the right plan depends on how often you need checks and how long you need to keep history.
Overview
Set criteria for which changes should trigger alerts, including plain-language instructions for AI monitoring. Dated snapshots provide a record to review, and selective monitoring can focus on page sections or elements instead of every change. That control can reduce irrelevant alerts, though section monitoring starts at Essential and element monitoring at Business.
Manual replay of sign-in and other recorded actions supports checking some pages behind a login. It does not overcome outright automated-traffic blocks: ChangeTower cannot monitor pages that block automated traffic, including X, LinkedIn, Facebook, and Instagram when they do so.
Key features
Checks and alerts
Check frequency ranges from daily on Free to every 24 hours on Lite, hourly on Essential, and every 20 minutes on Business. Lite includes email notifications. Slack, webhooks, and MCP alerts are available on Business and Enterprise; Microsoft Teams integration is in development. The faster cadence is useful for time-sensitive monitoring, but it requires a higher-priced plan.
History and access
Snapshots remain available for 30 days on Free and Lite, 60 days on Essential, and six months on Business. Enterprise retention follows the customer's policy. Accounts support multi-factor authentication; Enterprise adds SAML single sign-on through Microsoft Entra ID or Google Workspace. Enterprise buyers can request a completed security questionnaire. Account data, alerts, and snapshots are stored in the United States and visible to workspace members according to their roles.
Browser extension and support
The extension can create a monitor from the page currently open in the browser, a direct route from browsing to tracking. ChangeTower says support replies within one business day on every plan.
Pricing
The freemium structure gives readers a way to start small, but the free tier is tightly capped at three pages and daily checks. Paid plans begin at $12/mo, and a 5-day trial is available.
PlanPriceWhat it includesBest fitFreefree; no cost, no card required3 pages, daily checks, 30 days of snapshot historyA small set of low-priority pages.Lite$12/mo25 pages, 1 additional team member, checks every 24 hours, 30 days of history, AI monitoring, email notificationsAn individual who wants AI criteria and email alerts without frequent checks.Essential$36/mo100 pages, 3 additional team members, hourly checks, 60 days of history, section monitoring, custom schedules and user interactionsTeams that need more pages, faster checks, or monitoring behind sign-ins.Business$78/mo200 pages, 5 additional team members, checks every 20 minutes, six months of history, element monitoring, Slack, webhooks, and MCPOrganizations needing frequent checks, longer history, and broader alert channels.EnterpriseCustom pricing, based on page countCustom page and member counts, domain scanning, full-page archiving, multi-region monitoring, multi-workspace setup, review workflows, SAML SSO, dedicated support and onboardingLarge teams with tailored scale and access requirements.The cheaper options trade away either capacity, speed, or retention: Lite still checks only every 24 hours and keeps history for 30 days, while Essential remains limited to 60 days. Business is the first tier with 20-minute checks, six-month history, and Slack, webhooks, and MCP. Enterprise has custom pricing rather than a fixed monthly amount.
Platforms
ChangeTower runs on the web and as a browser extension. The extension creates monitors from the page open in the browser.
Who it's for
Lite is aimed at an individual; Essential at teams; Business at organizations; and Enterprise at large teams. The product is also suited to competitive tracking across pricing and plans, product features, positioning and messaging, and campaigns. It is a poor fit when the pages you need to watch block automated checks outright.
Pros and cons
Pros: Plain-language AI criteria, section and element targeting, snapshots, and replay of sign-in steps support more focused monitoring than a blanket page-change alert.
Pros: The plan ladder makes the trade-offs explicit, from three pages and daily checks on Free to 20-minute checks and six months of history on Business.
Cons: Free is limited to three pages, and Lite's 24-hour cadence and 30-day history may be insufficient for time-sensitive or long-running tracking.
Cons: Selective section and element monitoring require Essential and Business respectively; the alert options beyond email start at Business.
Cons: Automated-traffic blocks can make important social pages impossible to monitor.
Alternatives
Visualping is worth considering when its free allowance of 150 checks per month, five pages, 60-minute checks, and one user better suits a small monitoring workload.
Fluxguard is an alternative to compare if its Standard (Periscope) plan's $110 per month price and 25 sites per month align with your needs.
AppTweak is another option, with a free Market Intelligence Starter plan that includes three seats, past-month historical data, downloads, and revenue estimates.
RivalBeam offers a free plan with one competitor tracked, a weekly email digest, five monitoring channels, and one Deep Research report per month.
SiteGauge offers a free plan with 150 checks per month, five monitors, daily checks, and 30-day change history.
Compint is another competitive-intelligence option, with a Premium plan at $18 a month for five users and unlimited competitors, website monitoring, and news monitoring.
Owler is an alternative to consider for its free Community membership and sales intelligence and business information.
CB Insights is a paid alternative with a User License at $417 a month, billed $5,000 annually, and access to its platform, AI-powered insights, 12M companies, and 1B data points.
For a wider field of options, browse Competitive Intelligence Software.
Verdict
Choose ChangeTower if you need focused web-page monitoring, snapshots, and a clear path from individual use to team-scale checks and integrations. Its strongest reason to buy is the combination of targeted criteria and support for some authenticated pages; look elsewhere if you need to monitor pages that block automated traffic, or if the lower tiers' cadence and history caps are too restrictive.
Verdict
ChangeTower offers page monitoring with selectable change criteria, snapshots, and alerts, including workflows for some pages behind logins. Page count, check frequency, retention, and alert options vary by plan, and outright automated-traffic blocks prevent monitoring.
Where Specifiction places it
- Competitive Intelligence Software#2 of 459.0
- Website Change Monitoring Software#1 of 139.3
