CB Insights vs ChangeTower
CB Insights
cbinsights.com
ChangeTower
changetower.comSide by side
| Figure | CB Insights | ChangeTower |
|---|---|---|
| Price from | $417/mo | $12/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 5 | 5 |
| Spec score · Competitive Intelligence Software | 8.5 (#5) | 9.0 (#2) |
| Integrations | CB Insights offers turnkey integrations with Microsoft Copilot and Salesforce, and distributes data through Snowflake Marketplace. | Email is available on every plan; Slack, webhooks, and MCP are available on Business and Enterprise, while Teams can receive alerts through a channel email address. |
| Security controls | The service encrypts data at rest with AES-256 and in transit with TLS 1.2, maintains audit trails, and supports role-based access control, SSO, and MFA. | ChangeTower states that it uses AWS US hosting, encryption in transit and at rest, MFA, Enterprise SAML SSO, continuous backups, WAF/DDoS protection, vulnerability scanning, RBAC, and activity logging. |
Plans
CB Insights
- User License$417 a month
- Team Access$1,700 a month
- Browser AnalystPriced on request
- Feeds / Data SolutionsPriced on request
- Strategy TerminalPriced on request
ChangeTower
- FreeFree
- Lite$12 a month
- Essential$36 a month
- Business$78 a month
- EnterprisePriced on request
In their own words
CB Insights
CB Insights provides market intelligence, analytics and data science predictions for businesses evaluating technology markets, companies and competitors. It tracks and compares more than 12 million companies across more than 1,600 technology markets, with extensive historical data on funding, acquisitions, hiring, financials, relationships, patents, news and other listed signals. Strategy Terminal uses predictive data science and AI agents to surface signals about private companies, markets and competitors. Browser Analyst examines webpages and can produce scouting reports and SWOT analyses, alongside company, executive, funding, customer, partner and competitor information. Access options include the web, browser extension, iOS and Android apps, APIs and data feeds. Integrations include Microsoft Copilot and Salesforce; data is also distributed through Snowflake Marketplace. CB Insights says its infrastructure is SOC 2 Type II certified and GDPR compliant, with encryption, audit trails, role-based access, SSO and MFA. Pricing is available on request, and a 10-day trial is listed; there is no free plan.
ChangeTower
ChangeTower monitors named web pages, checks them for changes against user criteria, saves dated snapshots, and sends alerts. Its AI monitoring lets users describe changes in plain language, while section and element monitoring can focus checks on selected page content. A browser extension can start a monitor for the page currently open. For pages behind a login, users can record sign-in and other actions for replay before a check. Email alerts are available; Slack, webhooks, and MCP are offered on Business and Enterprise. A native Microsoft Teams integration is in development. The free plan covers 3 pages checked daily and 30 days of snapshot history. Lite costs $12 a month and includes 25 pages and AI monitoring; Essential costs $36 a month, and Business costs $78 a month. Business includes six months of snapshot history. Enterprise pricing is custom. Pages that block automated traffic outright, including X, LinkedIn, Facebook, and Instagram, cannot be monitored.