CB Insights vs Owler

CB Insights provides market intelligence, analytics and data science predictions for businesses evaluating technology markets, companies and competitors. It tracks and compares more than 12 million companies across more than 1,600 technology markets, with extensive historical data on funding, acquisitions, hiring, financials, relationships, patents, news and other listed signals. Strategy Terminal uses predictive data science and AI agents to surface signals about private companies, markets and competitors. Browser Analyst examines webpages and can produce scouting reports and SWOT analyses, alongside company, executive, funding, customer, partner and competitor information. Access options include the web, browser extension, iOS and Android apps, APIs and data feeds. Integrations include Microsoft Copilot and Salesforce; data is also distributed through Snowflake Marketplace. CB Insights says its infrastructure is SOC 2 Type II certified and GDPR compliant, with encryption, audit trails, role-based access, SSO and MFA. Pricing is available on request, and a 10-day trial is listed; there is no free plan.

Owler provides business and competitor intelligence for sales prospecting, company research, competitor analysis, and client relationships. Company profiles include revenue, employee count, location, funding history, acquisitions, and recent news, and users can filter companies by revenue, sector, location, employee count, and public or private status. Owler maps more than 45 million competitive relationships. Owler Pro advertises access to more than 20 million public and private company profiles, with a Daily Snapshot, real-time newsfeed, and breaking news alerts for followed companies. The free Community membership lets users follow up to five companies and receive real-time alerts and daily emails. Listed integrations include Salesforce, HubSpot, Slack, Microsoft Teams, a Chrome extension, and a ChatGPT plugin. Owler also licenses company data and newsfeeds for custom applications or Salesforce instances. Owler was founded in 2011 and acquired by Meltwater in mid-2021.