AppTweak vs Owler
AppTweak
apptweak.comOwler
owler.comSide by side
| Figure | AppTweak | Owler |
|---|---|---|
| Price from | $79/mo | $350/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 17 | 6 |
| Spec score · Competitive Intelligence Software | 9.1 (#1) | 8.9 (#3) |
| Company size | LinkedIn lists a 51–200 employee company size and offices in Brussels, San Francisco, Bengaluru, Tokyo and Seoul. | LinkedIn lists Owler's company size as 201–500 employees. |
| Founded | 2014 | 2011 |
| Integrations | AppTweak says connecting App Store Connect and Google Play Console can sync a user's apps, statistics, peer groups, and reviews. | The integrations page lists Salesforce, HubSpot, Slack, Microsoft Teams, the Chrome extension, and a ChatGPT plugin. |
| Product | AppTweak describes itself as an app store marketing and intelligence platform for app and game growth. | Owler provides business and competitive intelligence for sales prospecting, competitor analysis, company research, and client relationships. |
| Public API | The REST API returns JSON app-store data from Apple and Google across more than 100 countries and uses token authentication. | Owler documents version 3.0 of its Enterprise API with company premium, competitor premium and feed endpoints. |
| Rating on Capterra | 4.2 out of 5 from 19 reviews. | 4.3 out of 5 from 4 reviews |
| Rating on G2 | 4.6 out of 5 from 208 reviews. | 4.3 out of 5 from 484 reviews |
| Rating on GetApp | 4.2 out of 5 from 19 reviews. | 4.3 out of 5 from 4 reviews |
| Rating on TrustRadius | 9 out of 10 from 6 reviews. | 9.7 out of 10 from 42 reviews and ratings |
| Security | AppTweak states that its ASO platform is ISO 27001 certified and that it is GDPR and PCI DSS compliant. | Owler says it uses security measures that include reviews of data collection, storage and processing practices, encryption and physical security assessments, and restricted access to personal data. |
| Support | The Essential plan includes Help Center and chat support with tutorials and guides. | Owler provides a knowledge base, ticket submission and account login through its support center. |
| What it does | AppTweak is a web app-store marketing and intelligence platform for improving organic and paid performance on Apple App Store and Google Play. | Owler provides company intelligence, competitive analysis and real-time news updates for businesses. |
Plans
AppTweak
- Market Intelligence StarterFree
- StarterFree
- ASO Intelligence Essential$79 a month
- Essential$79 a month
- App Store API Lite$166 a month
- Lite API$166 a month
- App Store API Pro$249 a month
- Pro API$249 a month
- ASO Intelligence Grow$299 a month
- Grow$299 a month
Owler
- Owler CommunityFree
- Owler CommunityFree
- Basic$350 a month
- Owler APIPriced on request
- Owler EnterprisePriced on request
- Owler ProPriced on request
In their own words
AppTweak
AppTweak is an app store marketing and intelligence platform for app and game growth, available on the web and through an API. Its ASO tools provide keyword research and listing analysis intended to support organic visibility, conversion, and downloads. Campaign Manager covers keyword discovery, competitor intelligence, and AI-powered automation for Apple Ads. Reviews Manager applies AI and automation to review replies and analysis. Market Intelligence estimates app downloads and revenue across the Apple App Store and Google Play. Connecting App Store Connect and Google Play Console can sync apps, statistics, peer groups, and reviews; Reporting Studio can combine AppTweak data with console and mobile measurement partner data. A free plan and 7-day trial are available. ASO Intelligence Essential costs $79 a month, billed annually at $949, and includes one seat and 500 keywords. App Store API Lite costs $166 a month, billed annually at $1,990, and includes 200K monthly credits, ten years of historical data, and one API key. The API is aimed at teams with developer resources and specific large-scale data needs.
Owler
Owler provides business and competitor intelligence for sales prospecting, company research, competitor analysis, and client relationships. Company profiles include revenue, employee count, location, funding history, acquisitions, and recent news, and users can filter companies by revenue, sector, location, employee count, and public or private status. Owler maps more than 45 million competitive relationships. Owler Pro advertises access to more than 20 million public and private company profiles, with a Daily Snapshot, real-time newsfeed, and breaking news alerts for followed companies. The free Community membership lets users follow up to five companies and receive real-time alerts and daily emails. Listed integrations include Salesforce, HubSpot, Slack, Microsoft Teams, a Chrome extension, and a ChatGPT plugin. Owler also licenses company data and newsfeeds for custom applications or Salesforce instances. Owler was founded in 2011 and acquired by Meltwater in mid-2021.