Adthena vs SpyFu
Adthena
adthena.com
SpyFu
spyfu.comSide by side
| Figure | Adthena | SpyFu |
|---|---|---|
| Price from | $350/mo | $29/mo |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 5 | 9 |
| Spec score · Ad Intelligence Software | 8.1 (#2) | 7.8 (#4) |
| Spec score · SEO Analytics Software | 8.2 (#10) | 7.8 (#22) |
| Spec score · Paid Search Intelligence Software | 8.2 (#3) | 7.8 (#5) |
| Founded | 2012 | 2006 |
| Integrations | Adthena lists integrations with Looker Studio and Microsoft Power BI, and data exports to S3, GCS, Azure Blob Storage, and FTP/SFTP. | Plans list ChatGPT and Google Search Console integrations. |
Plans
Adthena
- AI Overview Insights$350 a month
- ChatGPT Ads Intelligence$399 a month
- Brand Market ViewPriced on request
- Category Market ViewPriced on request
- Whole Market ViewPriced on request
SpyFu
- Basic$39 a month
- Pro + AI$119 a month
- Team / Agency$249 a month
- Basic Annual Plan$29 a month
- Basic Monthly Plan$39 a month
- Pro + AI Monthly Plan$59 a month
- Pro + AI Annual Plan$89 a month
- Team / Agency Annual Plan$187 a month
- Team / Agency Monthly Plan$249 a month
In their own words
SpyFu
SpyFu is a web and API service for SEO, paid-search and competitor research. Its listed tools cover keyword research, rank tracking, site audits, backlink analysis, competitor research and reporting. The service says its live SEO and PPC intelligence refreshes every 15 seconds, with more than 18 years of historical data and indexing across 152 million websites. Users can work through the web service, API, SpyFu GPT or ChatGPT integration, with Google Search Console also listed as an integration. Reports can be white-labeled, automated, exported as PDFs or shared through other exports. Google Ads competitor keyword downloads have no download limits. SpyFu offers a free access option, but states no free-tier limits. Paid plans include Basic at $39 a month billed monthly or $29 a month billed annually; Pro + AI is $119 a month after its first month, or $89 a month annually; Team / Agency is 249.00 USD monthly or 187.00 USD annually.