Adverity vs Anaplan
Adverity
adverity.comAnaplan
anaplan.comSide by side
| Figure | Adverity | Anaplan |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 1 | 1 |
| Spec score · Marketing Analytics Software | 8.0 (#14) | 8.1 (#10) |
| Founded | 2015 | 2006 |
| Headquarters | The About page lists Adverity GmbH at Rathausstrasse 1, Vienna, Austria. | Miami, Florida, United States |
| Integrations | The connector directory lists integrations including Google Ads, Google Analytics 4, Meta, LinkedIn Ads, TikTok Ads, Salesforce, and Snowflake. | Anaplan connects to third-party services through connectors or integration platforms, and its Integration API supports data movement, model interaction, and process execution. |
| Pricing | The pricing page offers customized quotes and says Adverity does not use rigid pricing plans. | The pricing page redirects to contact, where users can submit a form to be connected with an Anaplan expert; no public subscription price is shown there. |
| Security | Adverity states that it holds SOC 2 Type 2 and ISO/IEC 27001 certifications and is audited yearly. | Anaplan states that data in transit uses HTTPS with TLS 1.2 as the minimum and TLS 1.3 as the maximum, and data at rest uses AES-256 full-disk encryption. |
| Support | Adverity describes dedicated implementation and account managers, professional services, educational resources, and 24-hour-a-day support. | Anaplan's customer care team is available 24x7 by phone, according to its support contact page. |
Plans
In their own words
Adverity
Adverity is a marketing data intelligence company with two products: Adverity Connect and Adverity Atlas. Connect collects marketing data from more than 600 sources, harmonizes metrics, checks data quality, and sends prepared data to customer warehouses. Atlas operates over a warehouse as a governed context layer for marketing data. It can answer questions spanning platforms, identify anomalies, and run scheduled automations while showing provenance for answers. Atlas supports Snowflake, BigQuery, Databricks, and Redshift without moving warehouse data, and can use OpenAI, Anthropic, Azure OpenAI, or Google Gemini with customer credentials. Access is available through a REST API, CLI, and MCP server. Listed integrations include Google Ads, Google Analytics 4, Meta, LinkedIn Ads, TikTok Ads, Salesforce, and Snowflake. Adverity offers spend tracking, pipeline tracking, custom dashboards, and CRM reporting. Pricing is on request, with a 14-day free trial; platforms are API and web.