Adverity vs CampaignTrackly
Adverity
adverity.comCampaignTrackly
campaigntrackly.comSide by side
| Figure | Adverity | CampaignTrackly |
|---|---|---|
| Price from | — | $1.16/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 1 | 9 |
| Spec score · Marketing Analytics Software | 8.0 (#14) | 8.1 (#12) |
| API access | Atlas is available through a REST API, CLI, and MCP server. | The API uses an application password; Enterprise and Pro+Excel AI customers have access enabled automatically, while Pro and Starter users can request enablement. |
| Headquarters | The About page lists Adverity GmbH at Rathausstrasse 1, Vienna, Austria. | Princeton, New Jersey, USA |
| Integrations | The connector directory lists integrations including Google Ads, Google Analytics 4, Meta, LinkedIn Ads, TikTok Ads, Salesforce, and Snowflake. | The API article names one-click workflows across Excel, HubSpot, Salesforce, Marketo, Adobe Workfront, and other applications. |
| Support | Adverity describes dedicated implementation and account managers, professional services, educational resources, and 24-hour-a-day support. | The about page lists weekday support and a phone number, and provides a support email for feature requests and questions. |
| Trial | An Adverity blog post says users can try the solution free of charge for 14 days. | The pricing and legal page says monthly and yearly subscriptions include 14 days to try the tool without charges. |
Plans
CampaignTrackly
- URL Builder Pro$15 a month
- URL Builder + Excel Add-in$17.99 a month
- URL Builder Enterprise$21 a month
- Small Business for 1 Monthly$4.99 a month
- Track Pro for 1 Yearly$13.95 a year
- Track Pro Yearly, Team Size up to 10$15 a year
- Track Pro for 1 Monthly$24.99 a month
- Track Pro Monthly, Team Size up to 10$24.99 a month
- Enterprise Pro YearlyPriced on request
In their own words
Adverity
Adverity is a marketing data intelligence company with two products: Adverity Connect and Adverity Atlas. Connect collects marketing data from more than 600 sources, harmonizes metrics, checks data quality, and sends prepared data to customer warehouses. Atlas operates over a warehouse as a governed context layer for marketing data. It can answer questions spanning platforms, identify anomalies, and run scheduled automations while showing provenance for answers. Atlas supports Snowflake, BigQuery, Databricks, and Redshift without moving warehouse data, and can use OpenAI, Anthropic, Azure OpenAI, or Google Gemini with customer credentials. Access is available through a REST API, CLI, and MCP server. Listed integrations include Google Ads, Google Analytics 4, Meta, LinkedIn Ads, TikTok Ads, Salesforce, and Snowflake. Adverity offers spend tracking, pipeline tracking, custom dashboards, and CRM reporting. Pricing is on request, with a 14-day free trial; platforms are API and web.
CampaignTrackly
CampaignTrackly creates tracking links for promotional campaigns so marketing specialists and teams can measure and improve ROI across owned and paid media. It centralizes UTM creation, offers a no-code builder, and can process 1, 10, or 100 links at a time. A Chrome extension and preset libraries are intended to reduce tagging errors. Its API supports one-click workflows across Excel, HubSpot, Salesforce, Marketo, Adobe Workfront, and other applications; API access is enabled automatically for Enterprise and Pro+Excel AI customers, while Pro and Starter users can request it. The service runs on web, with API and extension options, and is made by a company headquartered in Princeton, New Jersey. A free plan is listed, and the pricing note says plans start at $15/user/mo (annual) with a 21-day trial. Listed plans include Small Business for 1 Monthly at $4.99 a month, billed monthly, with up to 1,200 links, and Track Pro for 1 Yearly at $13.95 a year, billed yearly, with up to 8,000 links. The app states that it uses SSL 2048b encryption and daily cloud backups hosted on Amazon.