Adverity vs Windsor.ai
Adverity
adverity.com
Windsor.ai
windsor.aiSide by side
| Figure | Adverity | Windsor.ai |
|---|---|---|
| Price from | — | $19/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 1 | 16 |
| Spec score · Ad Analytics | 8.0 (#8) | 8.3 (#6) |
| Data protection | Adverity says processed data assets are encrypted at rest and stored in secure facilities in the European Union and United States. | The security page says customer data is encrypted at rest and in transit, with role-based access controls and separate customer data trust zones. |
| Founded | 2015 | LinkedIn lists Windsor.ai as founded in 2017. |
| Headquarters | The About page lists Adverity GmbH at Rathausstrasse 1, Vienna, Austria. | LinkedIn lists headquarters in Zürich, Switzerland. |
| Integrations | The connector directory lists integrations including Google Ads, Google Analytics 4, Meta, LinkedIn Ads, TikTok Ads, Salesforce, and Snowflake. | The connector directory lists sources including Google Ads, Google Analytics 4, HubSpot, Salesforce, Shopify, TikTok Ads, and Facebook Ads. |
| Security | Adverity states that it holds SOC 2 Type 2 and ISO/IEC 27001 certifications and is audited yearly. | Windsor Group AG says it completed a SOC 2 Type II audit and processes personal data in compliance with UK GDPR and EU GDPR. |
| Support | Adverity describes dedicated implementation and account managers, professional services, educational resources, and 24-hour-a-day support. | All plans include live chat support; the support options also include documentation, ticket submission, a community portal, and YouTube resources. |
Plans
Windsor.ai
- Forever FreeFree
- FreeFree
- Free (30-day trial)Free
- Basic annual$19 a month
- Basic$23 a month
- Standard annual$99 a month
- Standard$118 a month
- Basic$228 a year
- Plus annual$249 a month
- Plus$299 a month
In their own words
Adverity
Adverity is a marketing data intelligence company with two products: Adverity Connect and Adverity Atlas. Connect collects marketing data from more than 600 sources, harmonizes metrics, checks data quality, and sends prepared data to customer warehouses. Atlas operates over a warehouse as a governed context layer for marketing data. It can answer questions spanning platforms, identify anomalies, and run scheduled automations while showing provenance for answers. Atlas supports Snowflake, BigQuery, Databricks, and Redshift without moving warehouse data, and can use OpenAI, Anthropic, Azure OpenAI, or Google Gemini with customer credentials. Access is available through a REST API, CLI, and MCP server. Listed integrations include Google Ads, Google Analytics 4, Meta, LinkedIn Ads, TikTok Ads, Salesforce, and Snowflake. Adverity offers spend tracking, pipeline tracking, custom dashboards, and CRM reporting. Pricing is on request, with a 14-day free trial; platforms are API and web.
Windsor.ai
Windsor.ai transfers data between services through no-code ELT/ETL connectors, with more than 350 sources and destinations such as BI tools, spreadsheets, warehouses, and AI chats. Its connectors support scheduled syncs, schema matching, and incremental loading. Listed sources include Google Ads, Google Analytics 4, HubSpot, Salesforce, Shopify, TikTok Ads, and Facebook Ads; destinations include Power BI, Looker Studio, Google Sheets, Excel, BigQuery, Snowflake, Tableau, PostgreSQL, and MySQL. Windsor MCP connects Windsor.ai data to ChatGPT, Claude, and Copilot for analysis. The service is available on the web and through an API. A free plan and 30-day trial are listed; paid pricing is noted from $19/mo (annual). After the trial, Forever Free includes one user, one data source, and one account, and excludes scheduled sync backfills. The API limit is 600 requests per minute and 10,000 per day. Windsor.ai says it completed a SOC 2 Type II audit and encrypts customer data at rest and in transit.