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SPECIFICTION
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AdWyse vs Attribution

AdWyse

adwyse.ca

Attribution

attributionapp.com

Side by side

FigureAdWyseAttribution
Price from$99.99/mo$399/mo
Free planYes—
Free trialYesYes
Open source——
WebYesYes
API—Yes
Plans published22
Spec score · Marketing Attribution Software9.0 (#5)8.3 (#14)
Attribution modelsThe product lists first-click and last-click attribution.It supports first-touch, last-touch, linear, time-decay, and position-based attribution models.
HeadquartersThe Shopify App Store lists the developer address as Edmonton, Alberta, Canada.Corte Madera, California, United States
IntegrationsThe listed integrations are Shopify, Facebook Ads, Google Ads, and TikTok Ads, with TikTok marked as coming soon on the maker site.Named integrations include Google, Meta, LinkedIn, TikTok, Reddit, Pinterest, Quora, Microsoft Ads, HubSpot, Salesforce, Segment, Shopify, Stripe, and Snowflake.
SupportThe Shopify App Store listing says app support is provided by Argora.Pro includes email support and optional managed onboarding; Custom includes managed onboarding and a support tier tailored to the plan.

Plans

AdWyse

  • FreeFree
  • Pro$99.99 a month

AdWyse pricing →

Attribution

  • Pro$399 a month
  • CustomPriced on request

Attribution pricing →

In their own words

AdWyse

AdWyse attributes Shopify orders to advertising campaigns to show revenue and return on ad spend (ROAS) for Shopify merchants. It uses UTM parameters, Facebook and Google click IDs, and Shopify landing site referrers for attribution. The service says Shopify server-side webhooks let it track orders without browser privacy restrictions affecting tracking. Reporting includes campaign dashboards, email reports, and performance alerts; Claude AI analyzes campaign data and suggests campaigns to pause, scale, or optimize. Listed integrations are Shopify, Facebook Ads, and Google Ads through webhooks or OAuth. TikTok tracking is described as coming soon. The Free plan costs nothing and includes one ad account, 100 tracked orders per month, 30 days of history, and a basic ROAS dashboard. Pro costs $99.99 a month, billed every 30 days, with unlimited ad platform connections, full attribution tracking, real-time ROAS calculations, custom date ranges, email reports, and alerts. Pro includes a 7-day free trial. The privacy policy says AdWyse does not sell personal information or share order or campaign data with other users.

Visit adwyse.ca

Attribution

Attribution has no write-up on Specifiction yet; its figures are above.

Visit attributionapp.com