AdWyse vs HockeyStack
AdWyse
adwyse.ca
HockeyStack
hockeystack.comSide by side
| Figure | AdWyse | HockeyStack |
|---|---|---|
| Price from | $99.99/mo | $1,400/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | — | Yes |
| Plans published | 2 | 4 |
| Spec score · Marketing Attribution Software | 9.0 (#5) | 8.6 (#10) |
| AI insights | Claude AI analyzes campaign data daily and produces recommendations about pausing, scaling, or optimizing campaigns. | Its AI agents provide forward-looking recommendations and next-best actions for segments. |
| Attribution models | The product lists first-click and last-click attribution. | The company says its attribution reporting supports nine different models. |
| Headquarters | The Shopify App Store lists the developer address as Edmonton, Alberta, Canada. | San Francisco, California, USA |
| Integrations | The listed integrations are Shopify, Facebook Ads, Google Ads, and TikTok Ads, with TikTok marked as coming soon on the maker site. | Listed connections include Salesforce, HubSpot, Microsoft Dynamics, Google Ads, LinkedIn Ads, Meta, TikTok, Reddit, Marketo, Pardot, Calendly, Snowflake, BigQuery, Segment, Intercom, Drift, and 6sense. |
| Support | The Shopify App Store listing says app support is provided by Argora. | The troubleshooting guide directs customers to live support chat for integration problems. |
| What it does | AdWyse links Shopify orders to the advertising campaigns that generated them and reports revenue-based ROAS. | HockeyStack combines marketing and sales data into a chronological buyer-journey view from anonymous touch through closed-won revenue. |
Plans
HockeyStack
- Growth$1,400 a month
- Scale$2,400 a month
- EnterprisePrice not published
- EnterprisePriced on request
In their own words
AdWyse
AdWyse attributes Shopify orders to advertising campaigns to show revenue and return on ad spend (ROAS) for Shopify merchants. It uses UTM parameters, Facebook and Google click IDs, and Shopify landing site referrers for attribution. The service says Shopify server-side webhooks let it track orders without browser privacy restrictions affecting tracking. Reporting includes campaign dashboards, email reports, and performance alerts; Claude AI analyzes campaign data and suggests campaigns to pause, scale, or optimize. Listed integrations are Shopify, Facebook Ads, and Google Ads through webhooks or OAuth. TikTok tracking is described as coming soon. The Free plan costs nothing and includes one ad account, 100 tracked orders per month, 30 days of history, and a basic ROAS dashboard. Pro costs $99.99 a month, billed every 30 days, with unlimited ad platform connections, full attribution tracking, real-time ROAS calculations, custom date ranges, email reports, and alerts. Pro includes a 7-day free trial. The privacy policy says AdWyse does not sell personal information or share order or campaign data with other users.
HockeyStack
HockeyStack is an analytics platform for event tracking, conversion funnels, and session recordings. API is its listed platform, and API access is included among its capabilities. The Growth plan costs $1,400 a month, billed monthly, and includes all platform integrations, multi-touch attribution models, account and user journeys, a LinkedIn Ads impression tracker, cookieless tracking, and free onboarding. Scale costs $2,400 a month, billed monthly; it includes Growth features plus lead scoring, IP identification, cohort analysis, pipeline goal settings, and a dedicated account manager. HockeyStack uses paid pricing and has no free plan. The maker is HockeyStack, with headquarters listed in Middletown, Delaware, while the product headquarters are listed in San Francisco. The company was founded in 2021.