AdWyse vs Motiv
AdWyse
adwyse.ca
Motiv
getmotiv.ioSide by side
| Figure | AdWyse | Motiv |
|---|---|---|
| Price from | $99.99/mo | $179/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | — | Yes |
| Plans published | 2 | 4 |
| Spec score · Marketing Attribution Software | 9.0 (#5) | 7.7 (#20) |
| Attribution | It uses UTM parameters, Facebook click IDs, Google click IDs, and Shopify landing site referrers to attribute orders. | It calculates an independent ROAS from conversion data and counts each euro of revenue once across channels. |
| Headquarters | The Shopify App Store lists the developer address as Edmonton, Alberta, Canada. | Amsterdam, Netherlands |
| Integrations | The listed integrations are Shopify, Facebook Ads, Google Ads, and TikTok Ads, with TikTok marked as coming soon on the maker site. | Motiv lists integrations including Shopify, WooCommerce, HubSpot, Stripe, Mollie, Pipedrive, Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and Microsoft Ads. |
| Support | The Shopify App Store listing says app support is provided by Argora. | Pricing lists self-serve documentation and knowledge base, email support, and onboarding support, with guided setup calls on Starter and Growth and dedicated onboarding on Scale and Enterprise. |
Plans
Motiv
- Starter$179 a month
- Growth$499 a month
- Scale$999 a month
- EnterprisePriced on request
In their own words
AdWyse
AdWyse attributes Shopify orders to advertising campaigns to show revenue and return on ad spend (ROAS) for Shopify merchants. It uses UTM parameters, Facebook and Google click IDs, and Shopify landing site referrers for attribution. The service says Shopify server-side webhooks let it track orders without browser privacy restrictions affecting tracking. Reporting includes campaign dashboards, email reports, and performance alerts; Claude AI analyzes campaign data and suggests campaigns to pause, scale, or optimize. Listed integrations are Shopify, Facebook Ads, and Google Ads through webhooks or OAuth. TikTok tracking is described as coming soon. The Free plan costs nothing and includes one ad account, 100 tracked orders per month, 30 days of history, and a basic ROAS dashboard. Pro costs $99.99 a month, billed every 30 days, with unlimited ad platform connections, full attribution tracking, real-time ROAS calculations, custom date ranges, email reports, and alerts. Pro includes a 7-day free trial. The privacy policy says AdWyse does not sell personal information or share order or campaign data with other users.