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SPECIFICTION
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AdWyse vs MTK Attribution

AdWyse

adwyse.ca

MTK Attribution

boggsmtk.com

Side by side

FigureAdWyseMTK Attribution
Price from$99.99/mo$29/mo
Free planYes—
Free trialYesYes
Open source——
WebYesYes
Plans published24
Spec score · Marketing Attribution Software9.0 (#5)7.6 (#23)
PurposeAdWyse matches Shopify orders to ad campaigns to show actual revenue and ROAS.MTK Attribution attaches a lead’s marketing journey, including the ad that created it and later paid touches, to the lead in a CRM.
SupportThe Shopify App Store listing says app support is provided by Argora.The site lists email support at [email protected] and a Discord support link.

Plans

AdWyse

  • FreeFree
  • Pro$99.99 a month

AdWyse pricing →

MTK Attribution

  • Attribution — Single site$29 a month
  • Attribution — Up to 30 sites$299 a month
  • Attribution — Up to 50 sites$399 a month
  • Attribution — Additional pricingPriced on request

MTK Attribution pricing →

In their own words

AdWyse

AdWyse attributes Shopify orders to advertising campaigns to show revenue and return on ad spend (ROAS) for Shopify merchants. It uses UTM parameters, Facebook and Google click IDs, and Shopify landing site referrers for attribution. The service says Shopify server-side webhooks let it track orders without browser privacy restrictions affecting tracking. Reporting includes campaign dashboards, email reports, and performance alerts; Claude AI analyzes campaign data and suggests campaigns to pause, scale, or optimize. Listed integrations are Shopify, Facebook Ads, and Google Ads through webhooks or OAuth. TikTok tracking is described as coming soon. The Free plan costs nothing and includes one ad account, 100 tracked orders per month, 30 days of history, and a basic ROAS dashboard. Pro costs $99.99 a month, billed every 30 days, with unlimited ad platform connections, full attribution tracking, real-time ROAS calculations, custom date ranges, email reports, and alerts. Pro includes a 7-day free trial. The privacy policy says AdWyse does not sell personal information or share order or campaign data with other users.

Visit adwyse.ca

MTK Attribution

MTK Attribution has no write-up on Specifiction yet; its figures are above.

Visit boggsmtk.com