Affinity vs CAPLINK CRM
Affinity
affinity.coCAPLINK CRM
caplink.capitalSide by side
| Figure | Affinity | CAPLINK CRM |
|---|---|---|
| Price from | $166.67/mo | €83.25/mo |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 4 | 3 |
| Spec score · Investor Relationship Management Software | 9.3 (#1) | 8.3 (#4) |
| Headquarters | San Francisco, California, United States | Oberursel, Germany |
| Integrations | Native connections include Gmail, Outlook, Slack, Microsoft Teams and PitchBook, with partner integrations such as Salesforce, Monday, Notion, Outreach and Preqin. | CAPLINK says data room files can be connected from Google Drive or Dropbox, alongside direct uploads. |
| Security | Affinity says sensitive data is encrypted at rest and in transit and production services run in an isolated AWS Virtual Private Cloud. | The platform privacy policy says Cloudflare is used to improve website availability and security and to help defend against automated attacks. |
Plans
Affinity
- Essential$2,000 a year
- Scale$2,300 a year
- Advanced$2,700 a year
- EnterprisePriced on request
CAPLINK CRM
- Free FounderFree
- Pro Founder Monthly€99 a month
- Pro Founder Annual€999 a year
In their own words
CAPLINK CRM
CAPLINK CRM is an investor relationship and fundraising pipeline tool for startup founders. It tracks investors through ordered fundraising stages and reports on stage counts, inactive conversations, and round momentum. Investor records can hold contact details, notes, meeting outcomes, deadlines, to-dos, and communication history. Outreach can draw on pipeline contacts or saved investor lists, with templates and personalization fields; sent messages are logged against contacts. The CRM also lists AI-personalized mass outreach and real-time messaging with read receipts and profile-linked message history. Organization members share pipeline data and interactions, and appointed advisors can view the pipeline. CAPLINK connects the CRM with investor research, pitch deck sharing, a permissioned data room and Q&A, investor relations, and cap table tools. Data room files can be connected from Google Drive or Dropbox, or uploaded directly. It runs on the web. The Free Founder plan is free; Pro Founder costs €99 a month or €999 a year. Platform users must be business entities, not consumers.