| Price from | $166.67/mo | — |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 8 |
| Spec score · Social Selling Software | 9.3 (#1) | 8.8 (#4) |
| AI features | Scale includes AI Chat, meeting Notetaker, Affinity Ascend agents, and a hosted MCP server for accessing Affinity data from AI tools. | Yes |
| Company legal name | Crunchbase identifies the legal entity as Affinity Inc., also known as Robyn, founded by Drew Oetting, Ray Zhou and Shubham Goel. | Crunchbase identifies the business as Nimble, Inc., also known as Nimble CRM. |
| Founded | Independent company profiles and funding coverage place Affinity's founding year in 2014. | 2010 |
| Funding | TechCrunch reported an $80 million Series C in September 2021, bringing total funding to $120 million since the 2014 founding. | Wellfound reports approximately $3 million raised across two rounds, with the latest listed round in January 2012. |
| Headquarters | San Francisco, California, United States | Santa Monica, California |
| Integrations | Native connections include Gmail, Outlook, Slack, Microsoft Teams and PitchBook, with partner integrations such as Salesforce, Monday, Notion, Outreach and Preqin. | The marketplace includes integrations such as Google Workspace, Microsoft 365, Mailchimp, Zapier, HubSpot, QuickBooks and Slack, with more than 120 prebuilt options reported by TechRadar. |
| Limit: mobile app | G2 and App Store reviewers criticize the mobile app for limited workflows, including difficulty creating opportunities or editing lists. | TrustRadius reviewers describe the mobile application as weaker than expected and recommend improving it. |
| Rating on Apple App Store | 3.3 out of 5 from 38 ratings | 4.5 out of 5 from 620 ratings |
| Rating on Capterra | 4.7 out of 5 from 3 reviews | 4.4 out of 5 from 1,868 reviews |
| Rating on G2 | 4.4 out of 5 from 73 reviews | 4.5 out of 5 from 1,114 reviews |
| Rating on GetApp | 4.7 out of 5 from 3 reviews | 4.4 out of 5 from 1,868 reviews |
| Rating on Google Play | 3.3 out of 5 from 22 reviews | 3.2 out of 5 from 178 reviews |
| Self-hosting | Affinity describes production hosting in an isolated AWS Virtual Private Cloud and does not document a self-hosted deployment option. | The product is delivered as a hosted web service and its terms and documentation provide no self-hosted deployment option. |
| What it does | Affinity is an AI-first CRM for private-capital firms that captures interactions, maps firm relationships and surfaces connections that can advance deals. | Nimble is a relationship-focused CRM combining contact management, communications, social insights, sales intelligence, pipelines and marketing automation for small teams. |
