Aflink vs Awin

Aflink is an affiliate management platform for brands, startups, creator-economy companies, influencers, and affiliates. It provides a partner portal, automated payouts, last-click attribution, and API access through its web and API platforms. Brands can set commission rates, attribution windows, and payout rules for recurring, one-time, or tier-based commissions. Referral links use a first-party 30-day token, server-side logging, and a salted IP fallback. Listed cookie windows are 30, 60, and 90 days, with custom windows on the Custom plan. Shared real-time dashboards show clicks, orders, commissions, and pending balances, with notifications and CSV export. Listed payment integrations include Stripe Connect, Fungies, PayPal, Visa Direct card payouts, and card, ACH, and wire top-ups. Tax features include W-9/W-8BEN collection and 1099-NEC and DAC7 generation on both plans. Free access covers the first five creators; additional creators cost $3.99 a month each. The Custom plan supports 6–500+ creators, unlimited concurrent campaigns, and priority email support.

Awin connects brands with more than one million partners for partnership marketing. Its directory, recommendations, and campaign marketplace help advertisers discover publishers and promotional opportunities. Reporting covers campaign results, customer journeys, and publisher, product, and creative performance. Advertisers can create commission groups using product, customer status, coupon code, campaign, publisher, and transaction-date criteria; Advanced adds further rules. Tracking records basket value, product count and type, customer status, coupon use, and click-to-sale delay. Ecommerce plugins and a Conversion API support tracking integrations, while Awin lists more than 80 technology partners. Automated payouts, fraud prevention, last-click attribution, and API access are included capabilities. Security information includes ISO 27001 certification, regular penetration testing, and GDPR measures. Self-managed advertisers maintain and test their tracking, with paid integration help available. The publisher app supports link creation, partner discovery, storefronts, offer filtering, earnings, and performance insights. Access costs £99 a month plus VAT and a 3.5% transaction fee; Accelerate costs £199.00 GBP plus VAT and a 2.5% fee.