Awin
awin.com
What it is
Awin connects brands with more than one million partners for partnership marketing. Its directory, recommendations, and campaign marketplace help advertisers discover publishers and promotional opportunities. Reporting covers campaign results, customer journeys, and publisher, product, and creative performance. Advertisers can create commission groups using product, customer status, coupon code, campaign, publisher, and transaction-date criteria; Advanced adds further rules. Tracking records basket value, product count and type, customer status, coupon use, and click-to-sale delay. Ecommerce plugins and a Conversion API support tracking integrations, while Awin lists more than 80 technology partners. Automated payouts, fraud prevention, last-click attribution, and API access are included capabilities. Security information includes ISO 27001 certification, regular penetration testing, and GDPR measures. Self-managed advertisers maintain and test their tracking, with paid integration help available. The publisher app supports link creation, partner discovery, storefronts, offer filtering, earnings, and performance insights. Access costs £99 a month plus VAT and a 3.5% transaction fee; Accelerate costs £199.00 GBP plus VAT and a 2.5% fee.
Spec sheet
- What it does
- Awin connects brands with over a million partners worldwide to support growth through partnership marketing.Read 11 Oct 2026 · awin.com
- Audience
- Awin says its plans serve businesses at different stages, from small businesses and beginners to enterprise clients and agencies.Read 11 Oct 2026 · awin.com
- Free plan
- NoRead 22 Sep 2026 · awin.com
- Integrations
- Awin provides tracking plugins for ecommerce platforms and a Conversion API for server-to-server tracking.Read 11 Oct 2026 · awin.com
- Security
- Awin states that it holds ISO 27001 certification, performs regular penetration testing, and uses technical and organizational measures for GDPR compliance.Read 11 Oct 2026 · awin.com
- Support
- For self-managed advertisers, Awin offers developer documentation and tutorials, and says it responds to specified tracking and plugin questions within 48 working hours.Read 11 Oct 2026 · awin.com
- Headquarters
- Berlin, GermanyRead 28 Sep 2026 · awin.com
- Founded
- 2000Read 28 Sep 2026 · awin.com
- API access
- YesRead 22 Sep 2026 · awin.com
- Attribution models
- last_clickRead 22 Sep 2026 · awin.com
- Automated payouts
- YesRead 22 Sep 2026 · awin.com
- Browser extension
- MyAwin is a Chrome extension for desktop browsers that can create tracking links, apply to advertiser programs, show offers, and track up to six click references.Read 11 Oct 2026 · success.awin.com
- Commission rules
- Advertisers can create commission groups using criteria such as product, customer status, coupon code, campaign, publisher, and transaction date, with additional rules available on Advanced.Read 11 Oct 2026 · awin.com
- Company history
- Awin says it has pioneered affiliate marketing partnerships since 2000.Read 11 Oct 2026 · awin.com
- Fraud prevention
- YesRead 22 Sep 2026 · awin.com
- Implementation responsibility
- Self-managed advertisers are responsible for maintaining their program and implementing and testing tracking, with paid integration assistance available.Read 11 Oct 2026 · awin.com
- Mobile app
- Awin's publisher app supports link creation, partner discovery, curated storefronts, offer filtering, earnings tracking, and performance insights.Read 11 Oct 2026 · play.google.com
- Partner discovery
- The platform includes a directory of over one million trusted partners, personalized partner recommendations, and a marketplace for promotional campaigns.Read 11 Oct 2026 · awin.com
- Reporting
- Awin offers reporting on campaign performance, customer journeys, and publisher, product, and creative performance.Read 11 Oct 2026 · awin.com
- Technology partners
- Awin says it has over 80 technology partners and offers a Plugin Store with pre-vetted partners described as GDPR-compliant.Read 11 Oct 2026 · awin.com
- Tracking
- Awin's tracking solution records data including basket value, product count and type, customer status, coupon use, and click-to-sale lag time.Read 11 Oct 2026 · awin.com
Plans and prices
Access £99 a month + VAT; plus a 3.5% per-transaction tracking fee; first month free; 3-month minimum term 1M+ partners · 3-month minimum term Read 22 Sep 2026 · awin.com
Accelerate £199 a month + VAT; plus a 2.5% per-transaction tracking fee Unlimited commission groups Read 22 Sep 2026 · awin.com
Access $49 a month $49 per month + 3.5% per transaction (tracking fee); first month completely free; 3-month minimum term 1M+ trusted partners · simple dashboard · beginner guidance Read 11 Oct 2026 · awin.com
Accelerate $99 a month From $99 per month + 2.5% per transaction (tracking fee) APIs for task automation · enhanced customizable reporting · industry benchmarks · automated commission rules Read 11 Oct 2026 · awin.com
Advanced Priced on request Custom pricing All platform features · custom reports · direct competitor benchmarks · branded private networks · unlimited commission rules Read 11 Oct 2026 · awin.com
Strong points and limits
Strong points
- Directory of over one million partners
- Commission rules based on multiple criteria
- Conversion API and ecommerce plugins
- Automated payouts and fraud prevention
- Publisher mobile app and browser extension
Limits
- No free plan
- Access and Accelerate add transaction fees
- Self-managed advertisers maintain and test tracking
Who it suits
Awin suits businesses from beginners and small companies through enterprise advertisers and agencies. It fits teams that need partner discovery, affiliate tracking, commission rules, reporting, and payout automation.
Verdict
Awin provides partner discovery, tracking, reporting, commission management, and payout tools for partnership programs. Its self-managed model offers documentation and tutorials, but advertisers must account for monthly fees, transaction charges, and their own tracking responsibilities.
Where Specifiction places it
- Affiliate Marketing Software#1 of 1189.0
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