Awin vs Sprout Affiliate

Awin connects brands with more than one million partners for partnership marketing. Its directory, recommendations, and campaign marketplace help advertisers discover publishers and promotional opportunities. Reporting covers campaign results, customer journeys, and publisher, product, and creative performance. Advertisers can create commission groups using product, customer status, coupon code, campaign, publisher, and transaction-date criteria; Advanced adds further rules. Tracking records basket value, product count and type, customer status, coupon use, and click-to-sale delay. Ecommerce plugins and a Conversion API support tracking integrations, while Awin lists more than 80 technology partners. Automated payouts, fraud prevention, last-click attribution, and API access are included capabilities. Security information includes ISO 27001 certification, regular penetration testing, and GDPR measures. Self-managed advertisers maintain and test their tracking, with paid integration help available. The publisher app supports link creation, partner discovery, storefronts, offer filtering, earnings, and performance insights. Access costs £99 a month plus VAT and a 3.5% transaction fee; Accelerate costs £199.00 GBP plus VAT and a 2.5% fee.

Sprout Affiliate is a Shopify-focused service for managing affiliate programs and tracking referral sales. Merchants can attribute sales through discount codes or referral links, set percentage or flat-amount commissions including tiers, and manage multiple stores, programs, affiliates, orders, payouts, and messages. Affiliates get a branded signup page and account for referral links, earnings, and discount codes. Suspicious orders are held for review rather than rejected automatically. Growth and higher plans support automatic PayPal payouts; Free payouts are manual. API access and signed webhooks cover affiliates, programs, orders, and payouts, and listed integrations include PayPal, Shopify, REST API, webhooks, and MCP AI assistant integration. Companion apps are available for iPhone and Android. The Free plan covers one program and up to 200 referral orders per month. Growth costs $9.99 a month plus 2% of referral sales; Professional is $49.99 a month plus 1.5%; Enterprise is $119.99 a month plus 1%. Paid Growth, Professional, and Enterprise plans include a 14-day free trial.