Awin vs UpPromote

Awin connects brands with more than one million partners for partnership marketing. Its directory, recommendations, and campaign marketplace help advertisers discover publishers and promotional opportunities. Reporting covers campaign results, customer journeys, and publisher, product, and creative performance. Advertisers can create commission groups using product, customer status, coupon code, campaign, publisher, and transaction-date criteria; Advanced adds further rules. Tracking records basket value, product count and type, customer status, coupon use, and click-to-sale delay. Ecommerce plugins and a Conversion API support tracking integrations, while Awin lists more than 80 technology partners. Automated payouts, fraud prevention, last-click attribution, and API access are included capabilities. Security information includes ISO 27001 certification, regular penetration testing, and GDPR measures. Self-managed advertisers maintain and test their tracking, with paid integration help available. The publisher app supports link creation, partner discovery, storefronts, offer filtering, earnings, and performance insights. Access costs £99 a month plus VAT and a 3.5% transaction fee; Accelerate costs £199.00 GBP plus VAT and a 2.5% fee.

UpPromote is an affiliate marketing platform built for Shopify merchants, including Shopify Plus stores. It tracks referrals through links, coupons, connected customers, and connected products, and supports scheduled affiliate payouts through PayPal or store credit. Fraud detection is included to identify spam signups and suspected referrals. The Free plan costs nothing and supports one affiliate program, one coupon per affiliate, and $3,000 in referral review per month. Growth costs $29.99 a month plus 2% of successful referral sales. Professional is $89.99 a month plus 1.5%, and Enterprise is $199.99 a month plus 1%. Professional and Enterprise list unlimited programs and coupons per affiliate. Integrations include PayPal, Wise, email marketing and subscription apps, Shopify customer accounts, API, and postback URLs. Enterprise includes API and webhook customization and unlimited staff accounts; Professional lists a four-staff maximum. Creator Discovery is an optional add-on starting at $39 a month and searches creators across Instagram, TikTok, and YouTube. The site advertises 24/7 support and lists the company's headquarters in Hanoi, Vietnam.