Agency Dashboard vs Improvado
Agency Dashboard
agencydashboard.ioImprovado
improvado.ioSide by side
| Figure | Agency Dashboard | Improvado |
|---|---|---|
| Price from | $5/mo | $100/mo |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | — | Yes |
| Plans published | 5 | 4 |
| Spec score · Marketing Analytics Software | 8.2 (#8) | 7.8 (#19) |
| Compliance | The privacy policy says its security measures are aligned with ISO 27001 and SOC 2, and describes GDPR data rights and processing practices. | The Trust Center lists CCPA, GDPR, HIPAA, and SOC 2 Type 2 compliance areas. |
| Headquarters | Chandigarh, India | San Diego, California, United States |
| Integrations | The integrations page lists Google Ads, Google Analytics 4, Google My Business, Google Search Console, Facebook, Instagram, LinkedIn, YouTube, Pinterest, and Bing Ads. | Its integrations page lists more than 1,381 data source integrations across 15 categories. |
| Security | The privacy policy describes encryption at rest and in transit, role-based access controls, firewalls, security audits, and incident response procedures. | Improvado says it holds a SOC 2 Type II report examined by BARR Advisory, and its latest audit was completed with no findings. |
| Support | The site says support email automatically creates a ticket, and plan features include priority email support and onboarding calls. | Premium Customer Support is included with the Advanced and Enterprise plans. |
Plans
Agency Dashboard
- Starter$5 a month
- Freelancer$35 a month
- Agency$125 a month
- Agency Plus$195 a month
- Enterprise$700 a month
Improvado
- MCP Only$100 a month
- AdvancedPriced on request
- EnterprisePriced on request
- Free LimitedPrice not published
In their own words
Agency Dashboard
Agency Dashboard has no write-up on Specifiction yet; its figures are above.
Improvado
Improvado is an AI-powered marketing intelligence and analytics platform for large enterprises and agencies. It automates the movement and management of marketing data, from extraction and loading through transformation, governance, reporting, and insights. Its integrations catalog lists more than 1,381 sources across 15 categories, and data can be loaded to customer-owned or managed warehouses or connected to BI tools. Users can authenticate pre-built connectors, or request custom ones; the platform handles pagination, rate limits, token refresh, and batching for multi-account extraction. Its AI Agent can answer questions, provide dashboards and recommendations, automate reporting, detect anomalies, and forecast outcomes. An MCP and OpenAPI interface can connect AI agents, including Claude and Codex, to marketing data. Improvado says it holds a SOC 2 Type II report; its Trust Center lists CCPA, GDPR, HIPAA, and SOC 2 Type 2 compliance areas. The Free Limited plan includes 50 MCP actions per week and one workspace. MCP Only costs $100 a month and includes 2M rows per year, daily sync, 300 MCP actions per week, and one workspace.