AgencyAnalytics vs Improvado

AgencyAnalytics is a client reporting and marketing analytics platform built for marketing agencies. It automates client reports and brings data from more than 85 marketing integrations into customizable dashboards. Listed connections include Google Analytics, Google Ads, Search Console, Semrush, Ahrefs, Shopify, and HubSpot. Analysis tools include goals, alerts, benchmarks, trend forecasting, anomaly detection, and AgencyAI insights. The core plan includes a white-labeled client portal, custom domain, custom email, and API access. Pricing is per client: the pricing page lists $20 a month per client when billed annually, and a monthly subscription at $25 a month with per-client pricing. The core plan includes unlimited data sources, reports, dashboards, staff accounts, and client users. A 14-day trial is available without a credit card, but there is no free plan. Core support includes email and chat plus a free onboarding call; existing customers can get live chat help 24/5. AgencyAnalytics was founded in 2010 and is headquartered in Toronto, Ontario, Canada. It is available via web and API.

Improvado is an AI-powered marketing intelligence and analytics platform for large enterprises and agencies. It automates the movement and management of marketing data, from extraction and loading through transformation, governance, reporting, and insights. Its integrations catalog lists more than 1,381 sources across 15 categories, and data can be loaded to customer-owned or managed warehouses or connected to BI tools. Users can authenticate pre-built connectors, or request custom ones; the platform handles pagination, rate limits, token refresh, and batching for multi-account extraction. Its AI Agent can answer questions, provide dashboards and recommendations, automate reporting, detect anomalies, and forecast outcomes. An MCP and OpenAPI interface can connect AI agents, including Claude and Codex, to marketing data. Improvado says it holds a SOC 2 Type II report; its Trust Center lists CCPA, GDPR, HIPAA, and SOC 2 Type 2 compliance areas. The Free Limited plan includes 50 MCP actions per week and one workspace. MCP Only costs $100 a month and includes 2M rows per year, daily sync, 300 MCP actions per week, and one workspace.