AgencyAnalytics vs Octoboard
AgencyAnalytics
agencyanalytics.com
Octoboard
octoboard.comSide by side
| Figure | AgencyAnalytics | Octoboard |
|---|---|---|
| Price from | $20/mo | €12/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 4 |
| Spec score · Marketing Analytics Software | 8.3 (#7) | 7.9 (#16) |
| Spec score · Digital Marketing Agency Software | 8.4 (#3) | 8.0 (#7) |
| Spec score · Reporting Software | 8.3 (#10) | 7.9 (#19) |
| Spec score · Data Visualization Software | 8.2 (#36) | 7.9 (#54) |
| Free plan | No | Yes |
| Intended users | The maker describes the product as purpose-built for marketing agencies, which use it to manage client reporting and marketing data. | Octoboard describes its products for marketing agencies, businesses, ecommerce stores, SaaS companies, website operators, and analytics teams. |
| Purpose | AgencyAnalytics is a client reporting and marketing analytics platform built for marketing agencies. | Octoboard provides marketing, ecommerce, and web analytics with reports, dashboards, keyword tracking, client portals, and ad-spend analysis. |
| Support | The core plan includes email and chat support plus a free onboarding call; the contact page says existing customers can get live chat help 24/5. | Users can contact support through the website or the in-app Support menu, and the company says it will reply to queries that include an email address. |
| Trial | The free trial lasts 14 days and does not require a credit card. | Trials are full-featured, last 14 days, require no credit card, refresh dashboard and report widgets daily, and limit how many days of data are visible. |
Plans
AgencyAnalytics
- AgencyAnalytics$25 a month
- Core plan$20 a month
- AI Tracker add-on$20.83 a month
- Rank Tracker add-on$41.67 a month
Octoboard
- Marketing Analytics€15 a month
- PPC Data Analytics€20 a month
- Ecommerce Analytics€12 a month
- Web Analytics€14 a month
In their own words
AgencyAnalytics
AgencyAnalytics is a client reporting and marketing analytics platform built for marketing agencies. It automates client reports and brings data from more than 85 marketing integrations into customizable dashboards. Listed connections include Google Analytics, Google Ads, Search Console, Semrush, Ahrefs, Shopify, and HubSpot. Analysis tools include goals, alerts, benchmarks, trend forecasting, anomaly detection, and AgencyAI insights. The core plan includes a white-labeled client portal, custom domain, custom email, and API access. Pricing is per client: the pricing page lists $20 a month per client when billed annually, and a monthly subscription at $25 a month with per-client pricing. The core plan includes unlimited data sources, reports, dashboards, staff accounts, and client users. A 14-day trial is available without a credit card, but there is no free plan. Core support includes email and chat plus a free onboarding call; existing customers can get live chat help 24/5. AgencyAnalytics was founded in 2010 and is headquartered in Toronto, Ontario, Canada. It is available via web and API.
Octoboard
Octoboard brings marketing, ecommerce, and web analytics into reports, dashboards, keyword tracking, client portals, and ad-spend analysis. Its agency tools include automated reporting, white-label portals, lead generation, keyword rank tracking, and exports to Google Sheets and BigQuery. The agency product connects to cloud applications and offers more than 350 templates, with named integrations such as Google Analytics 4, Facebook Ads, Google Ads, Stripe, Mailchimp, and HubSpot. Separate analytics products cover PPC, websites, and ecommerce: PPC supports cross-channel reporting and data transformations; web analytics includes live dashboards, funnels, heatmaps, and revenue tracking; ecommerce covers transactions, orders, customer segments, and email marketing. Data pipelines can send information to BigQuery, Looker, Google Data Studio, and Google Sheets. Octoboard is available on web and through an API, with real-time data refresh. A free plan and a 14-day trial are available. Listed monthly plans are €12 for Ecommerce Analytics, €14 for Web Analytics, €15 for Marketing Analytics, and €20 for PPC Data Analytics. Annual subscriptions have a stated 30% discount. Trial widgets refresh daily and the visible data history is limited.