AgentFire vs RealBuilder Web
AgentFire
agentfire.comRealBuilder Web
realbuilderweb.comSide by side
| Figure | AgentFire | RealBuilder Web |
|---|---|---|
| Price from | $5/mo | C$39/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Plans published | 10 | 2 |
| Spec score · Real Estate Website Builders | 8.3 (#7) | 7.9 (#14) |
| Security | AgentFire says it performs regular security and malware scans, restricts access to secured networks, encrypts sensitive information with SSL and uses a payment gateway so transactions are not stored on its servers. | The privacy policy lists encryption in transit and at rest, role-based access controls, multi-factor authentication where applicable, logging and audit trails, and infrastructure monitoring. |
| Support | Support is available by email and live chat Monday through Friday from 9 AM to 5 PM EST, with a separate Success Team for strategic guidance. | Support is available by contact form Monday to Friday, 9:00 AM to 6:00 PM, and the support page states a usual reply time of one business day. |
Plans
AgentFire
- Team Link (100+ users)$5 a month
- Team Link (50 to 99 users)$7 a month
- Team Link (1 to 49 users)$10 a month
- AgentFire Plus add-on$50 a month
- Pro$165 a month
- Plus$215 a month
- Ignite$800, paid once
- Custom$2,750, paid once
- Firebrand$6,500, paid once
- AgentFire AdsPriced on request
In their own words
AgentFire
AgentFire provides web-based real-estate websites for agents and teams, with property search, listings, and lead-capture tools. Its platform includes Area Guides, Automated Market Reports, a Listings Hub, Engage CTAs, Lead Pages, and AI-powered marketing tools. Built-in IDX is included with every AgentFire website, subject to MLS coverage and MLS pass-through fees. The base monthly fee includes hosting with CDN deployment, daily backups, and automatic feature updates. AgentFire lists more than 30 partner integrations through its Open Platform and a Zapier app; its integrations include tools such as LionDesk, Follow Up Boss, Facebook, and Intercom Chat. AgentFire Go provides mobile access to website content, leads, search alerts, and IDX tools, as well as sharing digital business cards and listings. The Pro plan costs $165 a month; Plus costs $215 a month. A partner page lists a 10 day free trial requiring a credit card. Customers own content they add, but the design and proprietary technology cannot be exported when service ends.
RealBuilder Web
RealBuilder Web is a web platform for real estate agents, teams, and brokerages. It connects with TREB to publish active listings, sold data, and property updates, and lets clients receive alerts based on area or chosen criteria. Agents can offer data-based home value estimates, while neighbourhood information covers trends, amenities, school ratings, and lifestyle data. Users can change themes, colours, layouts, images, and written content without coding, and use an existing domain or a platform subdomain. Team sites can put individual profiles under a shared brand and centralize leads; brokerage versions can be white-labelled. MLS access requires a licensed professional in good standing with their local board, and required TRREB data and display agreements must be completed before MLS data syncs and launch. The Basic plan provides 14 days free with limited features and one user; payment is due at launch. Premium is C$468 a year, billed annually. The service is web-based.