Aggregion DataLabs & CleanRoom vs Amazon Marketing Cloud

Aggregion DataLabs & CleanRoom is an environment for building and running models on data shared by multiple partners. Its workflow spans cataloging, discovering partner datasets, developing models in protected DataLabs, performing CleanRoom calculations, and activating results. Partners connect through a virtual data warehouse, with structured and semi-structured data supported. DataLabs virtual machines depersonalize data and apply distortion models during development. Listed languages include Python, R, PySparc, Scala, and Java. The architecture includes adapters for RDBMS, Hive, and Kafka, plus an advanced integration API. Intel SGX hardware-level encryption is described for enclave memory during shared computations. A decentralized protocol governs metadata, permissions, rights, approvals, and related collaboration actions. Scripts may be reviewed, approved, scheduled, or invoked through API, with execution logs kept on an immutable ledger. Deployment can be cloud or on-premise, and customers choose hosting for the DataLab and enclave. Pricing is available on request.

Amazon Marketing Cloud (AMC) is a cloud-based clean room for analytics and audience building across pseudonymized Amazon Ads signals and advertiser inputs. Built on AWS Clean Rooms, it brings together signals from Amazon properties, advertisers, and onboarded third-party providers for flexible querying. Advertisers can form audiences from engagement records, conversion events, and segments, then activate them for sponsored, video, and display ads. AMC can also measure customer journeys across Amazon Ads media and channels, including advertising impact at Amazon stores and advertiser-owned sites. Users can generate insights and visualizations without SQL using curated templates and Ads Agent assistance; SQL analysis is also supported. Ads Data Manager and related tools connect signals, while APIs support reporting, audience management, and first-party signal onboarding. Outputs are aggregated and anonymous, and advertiser-uploaded signals remain in a dedicated instance that Amazon cannot access or export. AMC provides 25 months of ad traffic signals and hundreds of campaign fields. It is available at no cost to eligible advertisers through web and API access.