Aggregion DataLabs & CleanRoom vs Permutive

Aggregion DataLabs & CleanRoom is an environment for building and running models on data shared by multiple partners. Its workflow spans cataloging, discovering partner datasets, developing models in protected DataLabs, performing CleanRoom calculations, and activating results. Partners connect through a virtual data warehouse, with structured and semi-structured data supported. DataLabs virtual machines depersonalize data and apply distortion models during development. Listed languages include Python, R, PySparc, Scala, and Java. The architecture includes adapters for RDBMS, Hive, and Kafka, plus an advanced integration API. Intel SGX hardware-level encryption is described for enclave memory during shared computations. A decentralized protocol governs metadata, permissions, rights, approvals, and related collaboration actions. Scripts may be reviewed, approved, scheduled, or invoked through API, with execution logs kept on an immutable ledger. Deployment can be cloud or on-premise, and customers choose hosting for the DataLab and enclave. Pricing is available on request.

Permutive combines a data management platform, clean room, curation, and first-party data activation for publishers, advertisers, agencies, and retail media leaders. It ingests first-party data from sites, apps, or CDPs to build a real-time audience graph, with audience segments based on behavioral, contextual, and demographic data. Its clean room supports collaboration with more than 150 publishers without data transfers, PII sharing, or code writing; advertisers can activate through more than 150 publishers and SSPs using one Deal ID. The clean room can run on Google Cloud, Snowflake, Databricks, and Azure. Permutive lists connections to identity and contextual providers, SSPs, CDPs, cloud platforms, ad servers, DSPs, curation marketplaces, and social media. The company says its Edge technology processes data on-device, and that processing for its vertical publisher solution complies with GDPR, CCPA, and other global regulations. It has completed SOC 2 and SOC 3 audits. The company was founded in 2014 and is based in London. Pricing is on request; there is no free plan or trial. Supported platforms are Android, iOS, and web.