Ahrefs vs Bing Webmaster Tools

Ahrefs is a web and API platform for SEO research, including keyword research, rank tracking, site audits, backlink analysis and competitor research. It also provides content tools, AI assistants and MCP access. Content Explorer can find web mentions and link prospects, while AI Content Helper supports content improvement. The free plan provides site data and fixes with limited access to Site Explorer and Site Audit. Paid plans start with Starter at $29 a month. Lite costs $129 a month and includes five projects, 750 tracked keywords, 100,000 monthly crawl credits and one user; its Site Audit allowance has a 25,000-page project maximum. Annual payment saves up to 17%. Enterprise costs $1,499 a month and requires an annual commitment; it includes SSO, two-factor authentication, ISO27001 certification, access management, audit logs and unlimited additional users. Ahrefs says its web index contains 170 trillion pages, tracks 41.9 billion keywords and filters 28.7 billion keywords; AhrefsBot crawls 8 billion pages daily. Founded in 2010, the company is headquartered in Singapore. Multilingual support is available five days a week.

Bing Webmaster Tools helps site owners examine and improve how their pages appear in Bing search results. Search Performance reports clicks, impressions, and keyword phrases for up to six months of data. URL Inspection covers crawling, index status, SEO errors, and markup, and can display a page as Bingbot sees it. Site Scan checks for common technical SEO issues; the Backlinks report lists referring pages, domains, and anchor texts and supports comparison with up to two other sites. Sitemaps can be submitted as XML Sitemap, RSS, Atom, or plain text URL files. IndexNow lets webmasters notify Bing and other named search engines about new or updated pages. Its AI Performance public preview provides citation insights for Microsoft Copilot, Bing AI-generated summaries, and select partner integrations. Sites require ownership verification. The free service is available on web and through an API, with a limit of 1,000 sites per account. Bing says its legacy SOAP and POX APIs will be retired on August 31, 2026, and directs users to REST APIs.