Ahrefs vs Moz Pro
Ahrefs
ahrefs.com
Moz Pro
moz.comSide by side
| Figure | Ahrefs | Moz Pro |
|---|---|---|
| Price from | $29/mo | $49/mo |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 10 | 8 |
| Spec score · Competitor SEO Tools | 9.1 (#1) | 8.1 (#15) |
| Spec score · SEO tools | 9.2 (#7) | 8.4 (#36) |
| Spec score · SEO Analytics Software | 9.1 (#1) | 8.0 (#16) |
| Spec score · AI SEO Software | 9.2 (#1) | 8.0 (#16) |
| Spec score · SEO Reporting Software | 9.1 (#1) | 8.2 (#9) |
| Backlink analysis | Yes | Yes |
| Competitor research | Yes | Yes |
| Free plan | Yes | No |
| Keyword research | Yes | Yes |
| Rank tracking | Rank Tracker monitors search rankings and tracks keywords by plan. | Yes |
| Site audit | Yes | Yes |
Plans
Ahrefs
- Ahrefs FreeFree
- Starter$29 a month
- Lite$129 a month
- Standard$249 a month
- Advanced$449 a month
- Enterprise$1,499 a month
- Basic prompt package$50 a month
- Growth prompt package$100 a month
- Brand Radar$199 a month
- Scale prompt package$250 a month
Moz Pro
- Starter$49 a month
- Standard$99 a month
- Medium$179 a month
- Large$299 a month
- Standard$950 a year
- Medium$1,719 a year
- Large$2,868 a year
- EnterprisePriced on request
In their own words
Ahrefs
Ahrefs is a web and API platform for SEO research, including keyword research, rank tracking, site audits, backlink analysis and competitor research. It also provides content tools, AI assistants and MCP access. Content Explorer can find web mentions and link prospects, while AI Content Helper supports content improvement. The free plan provides site data and fixes with limited access to Site Explorer and Site Audit. Paid plans start with Starter at $29 a month. Lite costs $129 a month and includes five projects, 750 tracked keywords, 100,000 monthly crawl credits and one user; its Site Audit allowance has a 25,000-page project maximum. Annual payment saves up to 17%. Enterprise costs $1,499 a month and requires an annual commitment; it includes SSO, two-factor authentication, ISO27001 certification, access management, audit logs and unlimited additional users. Ahrefs says its web index contains 170 trillion pages, tracks 41.9 billion keywords and filters 28.7 billion keywords; AhrefsBot crawls 8 billion pages daily. Founded in 2010, the company is headquartered in Singapore. Multilingual support is available five days a week.
Moz Pro
Moz Pro is a suite of SEO analytics tools for keyword research, rank tracking, site audits, backlink analysis, and competitor research. Keyword Explorer, SERP analysis, and Rank Tracker help identify keyword opportunities and monitor search performance. Campaigns, Domain Overview, and Site Crawl can track progress and surface technical site issues. AI Visibility tools track prompts and visibility across GPT, Gemini, Google AI Mode, and Perplexity. Campaign setup can connect to Google Analytics, while MozBar Premium is a Chrome extension for examining on-page elements and search results. Plans include online support and Help Hub access, with same-day help from a person. A free Moz Community account offers limited access to MozBar, Keyword Explorer, and Link Explorer for backlink research. Moz offers a free Pro trial, but signup requires a credit card. Listed monthly plans are Starter at $49 a month, Standard at $99 a month, Medium at $179 a month, and Large at $299 a month. Overages are not included; additional campaigns, crawl pages, keywords, and lists can be purchased for monthly fees.