Ahrefs vs WooRank
Ahrefs
ahrefs.comWooRank
woorank.comSide by side
| Figure | Ahrefs | WooRank |
|---|---|---|
| Price from | $29/mo | $69.99/mo |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 10 | 3 |
| Spec score · Competitor SEO Tools | 9.1 (#1) | 8.2 (#14) |
| Spec score · SEO tools | 9.2 (#7) | 8.8 (#17) |
| Spec score · SEO Analytics Software | 9.1 (#1) | 8.2 (#12) |
| Spec score · SEO Reporting Software | 9.1 (#1) | 8.2 (#10) |
| API access | API access is included in paid plans, with uncapped access for Enterprise. | Yes |
| Backlink analysis | Yes | Yes |
| Competitor research | Yes | Yes |
| Founded | 2010 | 2010 |
| Free plan | Yes | Yes |
| Headquarters | Singapore | Bridgeline’s 2021 acquisition announcement says WooRank was headquartered in Brussels, Belgium. |
| Integrations | Ahrefs offers native Ahrefs integration, Looker Studio integration, and connections to AI chatbots. | WooRank describes a Zapier integration that can capture leads, generate Reviews, send reports, and add lead information to a CRM. |
| Keyword research | Yes | Yes |
| Rank tracking | Rank Tracker monitors search rankings and tracks keywords by plan. | Yes |
| Site audit | Yes | Yes |
Plans
Ahrefs
- Ahrefs FreeFree
- Starter$29 a month
- Lite$129 a month
- Standard$249 a month
- Advanced$449 a month
- Enterprise$1,499 a month
- Basic prompt package$50 a month
- Growth prompt package$100 a month
- Brand Radar$199 a month
- Scale prompt package$250 a month
In their own words
Ahrefs
Ahrefs is a web and API platform for SEO research, including keyword research, rank tracking, site audits, backlink analysis and competitor research. It also provides content tools, AI assistants and MCP access. Content Explorer can find web mentions and link prospects, while AI Content Helper supports content improvement. The free plan provides site data and fixes with limited access to Site Explorer and Site Audit. Paid plans start with Starter at $29 a month. Lite costs $129 a month and includes five projects, 750 tracked keywords, 100,000 monthly crawl credits and one user; its Site Audit allowance has a 25,000-page project maximum. Annual payment saves up to 17%. Enterprise costs $1,499 a month and requires an annual commitment; it includes SSO, two-factor authentication, ISO27001 certification, access management, audit logs and unlimited additional users. Ahrefs says its web index contains 170 trillion pages, tracks 41.9 billion keywords and filters 28.7 billion keywords; AhrefsBot crawls 8 billion pages daily. Founded in 2010, the company is headquartered in Singapore. Multilingual support is available five days a week.
WooRank
WooRank is a digital marketing and SEO platform for agencies, business owners, and marketing professionals. It combines site audits, keyword research, rank tracking, backlink analysis, competitor research, and weekly keyword updates. Audits identify issues affecting organic search rankings and provide local and international SEO guidance. Agency tools create customizable, white-label PDF reports for prospects; sales plans add lead generation and API access with plan-based Review Generation limits. WooRank is available on the web, through a REST API, and as browser extensions. The API returns website information as JSON, requires an API key, and has a default limit of 1,000 calls per hour per key. A Zapier integration can capture leads, generate Reviews, send reports, and add lead data to a CRM. The Platinum plan includes DataBravo, which WooRank says indexes more than 50 million websites. A free Chrome and Firefox extension provides basic SEO health checks and scores. Silver costs $69.99 a month; Gold costs $99.99 a month.