AI Brand Colors vs PaletteMaker

AI Brand Colors is a web tool that builds brand palettes from brand inputs, using color psychology and accessibility standards. A palette contains primary, secondary, accent, neutral, tint, and shade colors, with more than 50 colors described as production-ready. The site says it checks palettes against WCAG AA and AAA contrast standards and for color blindness; a separate accessibility checker is also available. Users can revise palettes by changing brand descriptors and adjust colors in their design tools. Export options include JSON, CSS variables, Tailwind config, HEX, RGB, HSL, and a PDF swatch guide. Palettes can be brought into Figma, Tailwind, design systems, or other tools. The free plan costs nothing and includes unlimited generation and exports without signup or a credit card. Brand inputs go to Google Gemini for processing; the service says it does not retain inputs or generated palettes, though Google may process inputs under its own policy. The privacy policy also notes Google Analytics and Microsoft Clarity, including session recordings or heatmaps.

PaletteMaker is a web app for creating AI-generated color palettes and previewing them in design examples. Users can filter palettes by color tone and number of colors, with each palette containing two to five colors. Colors can be randomized, changed individually or removed. Preview contexts include web and mobile UI, branding and logos, illustration, typography, posters and patterns. Exports are available for Procreate, Adobe ASE, image and code formats. The app is offered free, with all current features free forever and no stated usage limits; there is no separate free trial. PaletteMaker began in 2022 as a pet project by Tanya K, a senior visual designer from Europe based in Riga, Latvia. It is intended for designers and non-designers, including creative professionals and color lovers. The site offers English, German, French, Portuguese and Japanese options, and provides LinkedIn and email contact links. The Free plan is free.