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SPECIFICTION
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Air vs Frontify

Air

air.inc

Frontify

frontify.com

Side by side

FigureAirFrontify
Price from$25/mo—
Free planYes—
Free trial——
Open source——
WebYesYes
WindowsYesYes
macOSYesYes
iOSYesYes
Android—Yes
APIYesYes
Plans published61
Spec score · Digital Asset Management Software9.4 (#1)8.1 (#46)
API accessYesYes
Approval workflowsYesYes
Supported asset typesimages,videos,GIFs,PDFs,presentationsImages,videos,documents,audio,fonts,logos,icons,design files
Founded2017Frontify says it was founded in 2013 after Roger Dudler identified a gap in collaborative brand management tools.
Guest sharingYesYes
HeadquartersBrooklyn, New York, United StatesSt. Gallen, Switzerland
IntegrationsOfficial integrations and connectors include Figma, Canva, Adobe Premiere, Slack, Shopify, Sanity, WordPress, Dropbox, Google Drive, Box, SharePoint, Zapier, n8n, Make and MCP.The integrations directory lists tools including Adobe Creative Cloud, Figma, Canva, Slack, Microsoft Copilot Studio, and WordPress.
Metadata and taggingYesYes
Version historyYesYes
What it doesAir is an AI-powered creative-operations workspace that stores, organizes, reviews, approves, shares and scales visual content.Frontify combines digital asset management, brand guidelines, and templates in one platform for centralizing, governing, and scaling brands.

Plans

Air

  • FreeFree
  • Starter$25 a month
  • Business$1,100 a month
  • FreeFree
  • Business$900 a month
  • EnterprisePriced on request

Air pricing →

Frontify

  • Custom planPriced on request

Frontify pricing →

In their own words

Air

Air has no write-up on Specifiction yet; its figures are above.

Visit air.inc

Frontify

Frontify combines digital asset management, brand guidelines, and templates for organizations coordinating a brand across teams, regions, or partners. It supports images, videos, documents, audio, fonts, logos, icons, and design files, with metadata and tagging, approval workflows, version history, and guest sharing. Its guideline builder uses customizable content blocks to organize elements such as logos, colors, and messaging. Frontify lists integrations including Adobe Creative Cloud, Figma, Canva, Slack, Microsoft Copilot Studio, and WordPress. Desktop and mobile apps provide access to assets, guidelines, and templates; the desktop app also supports finding assets and dragging them into other tools. The company says it advises customers during implementation, with partners available for large operations and migrations. Access controls include single sign-on, access requests, invitations, and granular permissions, and uploaded assets undergo malware scanning. Enterprise customers can choose data hosting in North Virginia or Frankfurt. Pricing is on request, using monthly active user pricing and six-month usage averaging.

Visit frontify.com