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Frontify

frontify.com

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Spec score 8.1 #46 of 151 in Digital Asset Management Software

What it is

Frontify combines digital asset management, brand guidelines, and templates for organizations coordinating a brand across teams, regions, or partners. It supports images, videos, documents, audio, fonts, logos, icons, and design files, with metadata and tagging, approval workflows, version history, and guest sharing. Its guideline builder uses customizable content blocks to organize elements such as logos, colors, and messaging. Frontify lists integrations including Adobe Creative Cloud, Figma, Canva, Slack, Microsoft Copilot Studio, and WordPress. Desktop and mobile apps provide access to assets, guidelines, and templates; the desktop app also supports finding assets and dragging them into other tools. The company says it advises customers during implementation, with partners available for large operations and migrations. Access controls include single sign-on, access requests, invitations, and granular permissions, and uploaded assets undergo malware scanning. Enterprise customers can choose data hosting in North Virginia or Frankfurt. Pricing is on request, using monthly active user pricing and six-month usage averaging.

Spec sheet

What it does
Frontify combines digital asset management, brand guidelines, and templates in one platform for centralizing, governing, and scaling brands.Read 9 Oct 2026 · frontify.com
Intended users
Frontify says it is used by midsize and enterprise organizations managing brands across teams, regions, or partners, including marketing, creative, brand management, sales, and agencies.Read 9 Oct 2026 · frontify.com
Integrations
The integrations directory lists tools including Adobe Creative Cloud, Figma, Canva, Slack, Microsoft Copilot Studio, and WordPress.Read 9 Oct 2026 · frontify.com
Headquarters
St. Gallen, SwitzerlandRead 28 Sep 2026 · frontify.com
Founded
Frontify says it was founded in 2013 after Roger Dudler identified a gap in collaborative brand management tools.Read 9 Oct 2026 · frontify.com
API access
YesRead 21 Sep 2026 · frontify.com
Approval workflows
YesRead 21 Sep 2026 · frontify.com
Data hosting
Enterprise customers can choose North Virginia in the US or Frankfurt in Germany for data hosting.Read 9 Oct 2026 · frontify.com
Desktop and mobile
Frontify offers desktop and mobile apps for accessing assets, guidelines, and templates; its desktop app supports finding assets and dragging them into other tools.Read 9 Oct 2026 · frontify.com
Guest sharing
YesRead 21 Sep 2026 · frontify.com
Guidelines
Its guideline builder uses customizable content blocks to organize brand elements such as logos, colors, and messaging.Read 9 Oct 2026 · frontify.com
Implementation support
Frontify says its team advises customers through implementation, with partners available for large-scale operations and migrations.Read 9 Oct 2026 · frontify.com
Metadata and tagging
YesRead 21 Sep 2026 · frontify.com
Pricing model
Pricing is based on monthly active users, and the company says it does not display fixed prices because packages are tailored to customer needs.Read 9 Oct 2026 · frontify.com
Security certifications
Its security page lists ISO 27001:2022, SOC 2 Type II, TISAX, DCSO, Cyber Essentials, HIPAA, and Microsoft SSPA.Read 9 Oct 2026 · frontify.com
Security controls
Frontify says uploaded assets undergo malware scanning and access can be controlled through single sign-on, access requests, invitations, and granular permissions.Read 9 Oct 2026 · frontify.com
Supported asset types
Images,videos,documents,audio,fonts,logos,icons,design filesRead 21 Sep 2026 · frontify.com
Usage limits
A monthly active user is anyone, including an external partner, who logs into the organization's Frontify space at least once that month; unauthenticated viewers are not counted.Read 9 Oct 2026 · frontify.com
Version history
YesRead 21 Sep 2026 · frontify.com

Plans and prices

Custom plan Priced on request Monthly active user pricing · tailored package · six-month usage averaging Read 9 Oct 2026 · frontify.com

Every Frontify plan and price →

Strong points and limits

Strong points

  • Supports varied creative and brand asset types
  • Includes guidelines and templates
  • Approval workflows and version history
  • Enterprise hosting location choices

Limits

  • Pricing is on request
  • Pricing uses monthly active users
  • Custom plan details are not fully listed

Who it suits

Frontify is aimed at midsize and enterprise organizations managing brands across teams, regions, or partners. Its listed audiences include marketing, creative, brand management, sales, and agencies.

Verdict

Frontify combines asset organization with brand guidelines and templates, and lists tools for integrations, approvals, and controlled access. Organizations should request pricing and clarify how monthly active users apply to their intended use.

Where Specifiction places it

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