AIRA vs Propwise
AIRA
airauae.comPropwise
propwise.comSide by side
| Figure | AIRA | Propwise |
|---|---|---|
| Price from | — | 228.25 AED/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| Plans published | 3 | 8 |
| Spec score · Real Estate CRM Software | 7.1 (#224) | 9.2 (#3) |
| Automated follow-up | Yes | Yes |
| Free plan | No | Yes |
| Lead import | Yes | Yes |
| Lead routing | Yes | Lead routing can use language, source, budget, priority, agent availability and capacity, with escalation for stale leads. |
| Product | AIRA is an AI CRM for Dubai real estate brokerages that agents operate through WhatsApp messages. | Propwise is a connected workspace for UAE real estate agencies and teams, bringing leads, conversations, listings, deals, and market intelligence together. |
| Security | The privacy policy says AIRA uses TLS 1.2 or later in transit, AES-256 at rest, bcrypt password hashing, optional TOTP two-factor authentication and database row-level security. | Security features include workspace-level access controls, tenant-level data isolation, roles and permissions, session management, and audit logs. |
Plans
Propwise
- PropwiseFree
- Propwise Pro3,999 AED a year
- Propilot249 AED a month
- PropwiseFree
- Propilot Monthly249 AED a month
- Propwise Pro333.25 AED a month
- Propilot2,739 AED a year
- Propilot Annual2,739 AED a year
In their own words
Propwise
Propwise is a connected workspace for UAE real estate agencies and teams, bringing leads, conversations, listings, deals and market intelligence together. Its CRM manages leads, contacts, deals, commissions, tasks, reminders and calendars, with pipelines and Kanban views. A unified inbox handles WhatsApp, Instagram and Facebook conversations with lead context, templates and bulk messaging. Propilot answers questions about business and Dubai market data in plain English, supports valuations and prepares actions for review. The free Propwise plan includes an organisation workspace, core CRM and lead management, and basic pipeline and task tools, with limited market intelligence, off-plan and inventory access, and AI tools. Propwise Pro costs 3,999 AED per year per seat, billed annually only. Propilot costs 249 AED a month, and plans begin after a 30-day free trial. Security features include workspace-level access controls, tenant-level data isolation, roles and permissions, session management and audit logs. Propwise lists support at [email protected] and says it replies within one business day.