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propwise.com
What it is
Propwise is a connected workspace for UAE real estate agencies and teams, bringing leads, conversations, listings, deals and market intelligence together. Its CRM manages leads, contacts, deals, commissions, tasks, reminders and calendars, with pipelines and Kanban views. A unified inbox handles WhatsApp, Instagram and Facebook conversations with lead context, templates and bulk messaging. Propilot answers questions about business and Dubai market data in plain English, supports valuations and prepares actions for review. The free Propwise plan includes an organisation workspace, core CRM and lead management, and basic pipeline and task tools, with limited market intelligence, off-plan and inventory access, and AI tools. Propwise Pro costs 3,999 AED per year per seat, billed annually only. Propilot costs 249 AED a month, and plans begin after a 30-day free trial. Security features include workspace-level access controls, tenant-level data isolation, roles and permissions, session management and audit logs. Propwise lists support at [email protected] and says it replies within one business day.
Spec sheet
- Product
- Propwise is a connected workspace for UAE real estate agencies and teams, bringing leads, conversations, listings, deals, and market intelligence together.Read 7 Oct 2026 · propwise.com
- Audience
- The maker positions Propwise for agencies and teams, Propilot for individual agents, and its developer portal for real estate developers.Read 7 Oct 2026 · propwise.com
- Free plan
- YesRead 22 Sep 2026 · propwise.com
- Integrations
- The maker names Property Finder, Bayut, and Dubizzle as supported UAE portal workflows, and WhatsApp, Instagram, and Facebook messaging channels.Read 7 Oct 2026 · propwise.com
- Security
- Security features include workspace-level access controls, tenant-level data isolation, roles and permissions, session management, and audit logs.Read 7 Oct 2026 · propwise.com
- Compliance
- The maker describes its foundations as GDPR-style privacy principles, UAE PDPL-aligned practices, and OWASP-inspired security practices.Read 7 Oct 2026 · propwise.com
- Support
- Propwise lists [email protected] for support and says it replies within one business day.Read 14 Oct 2026 · propwise.com
- AI
- Propilot answers questions about business and Dubai market data in plain English, supports valuations, and prepares actions for review.Read 7 Oct 2026 · propwise.com
- AI agents
- AI agents can qualify leads, answer questions, book viewings, route conversations and update CRM records through configurable workflows.Read 14 Oct 2026 · propwise.com
- AI auditability
- AI activity logs record replies, handoffs, field updates, workflow outcomes and the affected contact and channel.Read 14 Oct 2026 · propwise.com
- AI knowledge
- Teams can ground AI agents with FAQs, documents, snippets and web pages and choose which sources each agent may use.Read 14 Oct 2026 · propwise.com
- AI safeguards
- Propilot is read-only by default, and proposed changes require approval unless automatic handling is enabled by action type.Read 7 Oct 2026 · propwise.com
- AI valuation
- The valuation feature combines DLD comparables, rent contracts, benchmarks, trends, location context, news and live asking prices, producing an estimate range and confidence score.Read 14 Oct 2026 · propwise.com
- AI vendors
- The privacy policy names Anthropic, OpenAI and Google Gemini for language processing and Deepgram for speech-to-text, under terms that prohibit training on submitted data.Read 14 Oct 2026 · propwise.com
- API and SDK availability
- Official pages mention scoped API keys and integration access, while no public API reference, SDK download or developer documentation is presented.Read 14 Oct 2026 · propwise.com
- App availability
- The official product page says Propilot is available on iOS and Android.Read 14 Oct 2026 · propwise.com
- App purchase model
- The Apple listing describes Propilot as free to download with in-app purchases and identifies Propwise FZ-LLC as provider.Read 14 Oct 2026 · apps.apple.com
- App requirements
- The Apple listing states compatibility with iOS 15.1 or later and macOS 12 or later on Apple Silicon Macs.Read 14 Oct 2026 · apps.apple.com
- Audit logs
- Security audit logs record who changed what, when and where, support filtering and can be exported for reporting or compliance.Read 14 Oct 2026 · propwise.com
- Automated follow-up
- YesRead 22 Sep 2026 · propwise.com
- Calendar integrations
- The CRM supports Google Calendar and Outlook synchronization.Read 14 Oct 2026 · propwise.com
- Compliance statements
- Propwise describes its security foundation as GDPR-style, UAE-PDPL-aligned and OWASP-inspired.Read 14 Oct 2026 · propwise.com
- CRM
- The CRM manages leads, contacts, companies, deals, commissions, tasks, reminders and calendars with pipeline and Kanban views.Read 14 Oct 2026 · propwise.com
- Developer portal
- Developers can upload projects, import or export units by CSV, manage pricing and availability, organize brochures and floor plans, and assign portal roles.Read 14 Oct 2026 · propwise.com
- Help documentation
- The help center covers CRM, messaging, listings, off-plan projects, teams and billing/security, but shows zero articles for Getting Started, AI Assistant and Billing and Security categories.Read 14 Oct 2026 · propwise.com
- Independent company estimate
- Prospeo estimates 1–10 employees, seven listed employees and no reported funding; these are third-party estimates rather than company disclosures.Read 14 Oct 2026 · prospeo.io
- Independent safety review
- ScamAdviser describes propwise.com as likely safe with a valid SSL certificate, but notes the site has few visitors.Read 14 Oct 2026 · scamadviser.com
- Launch news
- Propwise LinkedIn posts said Propilot was being launched at the International Property Show in Dubai on 7–9 September 2026.Read 14 Oct 2026 · linkedin.com
- Lead import
- YesRead 22 Sep 2026 · propwise.com
- Lead routing
- Lead routing can use language, source, budget, priority, agent availability and capacity, with escalation for stale leads.Read 14 Oct 2026 · propwise.com
- Legal operator
- The privacy policy names Propwize LLC-FZ as the service operator and gives Media City, Dubai, United Arab Emirates as its address.Read 14 Oct 2026 · propwise.com
- Licence
- The reviewed official pages do not identify an open-source licence or publish source code.Read 14 Oct 2026 · propwise.com
- Limit: documentation depth
- The help center currently exposes only a small number of published articles and several workflow categories with zero articles.Read 14 Oct 2026 · propwise.com
- Limit: visitor footprint
- ScamAdviser’s independent analysis flags low visitor volume for propwise.com.Read 14 Oct 2026 · scamadviser.com
- Maker company facts
- LinkedIn lists Propwise.com as privately held, founded in 2024, headquartered in Dubai and employing 11–50 people.Read 14 Oct 2026 · linkedin.com
- Maker founders
- The company identifies Wafeeq Ajouz and Michael Harvey as co-founders who grew up in Dubai.Read 14 Oct 2026 · propwise.com
- Market intelligence
- Real-estate analytics cover Dubai transactions, rents, area and building comparisons, ROI, valuation context and price trends.Read 14 Oct 2026 · propwise.com
- Messaging
- The product provides a shared inbox for WhatsApp, Instagram and Facebook conversations, with CRM context and team assignment.Read 14 Oct 2026 · propwise.com
- Messaging approvals
- AI-drafted replies are shown for human review before sending, unless an administrator explicitly enables automatic receptionist replies.Read 14 Oct 2026 · propwise.com
- Mobile app
- Propilot is available for iOS and Android and is free to download.Read 7 Oct 2026 · propwise.com
- Notable limits
- The free Propwise plan has limited market intelligence, off-plan and inventory access, and AI tools; Propwise Pro is billed annually only.Read 7 Oct 2026 · propwise.com
- Off-plan management
- Off-plan tools include project maps, developer information, handover data, unit availability, floor plans and buyer-interest tracking.Read 14 Oct 2026 · propwise.com
- Portal integrations
- Propwise synchronizes listings and lead flow with Property Finder, Bayut and Dubizzle.Read 14 Oct 2026 · propwise.com
- Privacy safeguards
- The privacy policy says data is encrypted in transit and at rest, protected by access controls and audit logging, and deleted or anonymized within 90 days after account deletion unless law requires retention.Read 14 Oct 2026 · propwise.com
- Product purpose
- Propwise is a UAE real-estate workspace combining CRM, messaging, listings, off-plan inventory, deals and market intelligence.Read 14 Oct 2026 · propwise.com
- Property matching
- YesRead 22 Sep 2026 · propwise.com
- Security controls
- Security features include tenant-level data isolation, workspace and role permissions, secure-session management, API-key controls and sensitive-property visibility.Read 14 Oct 2026 · propwise.com
- Self-hosting
- The reviewed official pages describe a hosted Propwise workspace and do not state a self-hosting option.Read 14 Oct 2026 · propwise.com
Plans and prices
Propwise Free Free to get started Organisation workspace · Core CRM and lead management · Basic pipeline and task tools · Limited market intelligence · Limited off-plan and inventory access · Limited AI tools Read 7 Oct 2026 · propwise.com
Propwise Pro 3,999 AED a year Monthly equivalent. Billed annually at AED 3,999 per seat. Annual billing only. Full team CRM and lead management · Multiple customisable AI assistants · Agency lead sources and channel integrations · Automated lead distribution · Shared pipelines and team analytics Read 7 Oct 2026 · propwise.com
Propilot 249 AED a month Billed monthly; plans begin after a 30-day free trial. Personal account and workspace · One Propilot AI assistant · Lead and follow-up management · Dubai market insights · Off-plan and inventory search Read 7 Oct 2026 · propwise.com
Propwise Free Free to get started Organisation workspace · Core CRM and lead management · Basic pipeline and task tools · Limited market intelligence · Limited off-plan and inventory access · Limited AI tools Read 14 Oct 2026 · propwise.com
Propilot Monthly 249 AED a month Monthly AI copilot for leads, follow-ups, pipeline and Dubai market questions Read 14 Oct 2026 · propwise.com
Propwise Pro 333.25 AED a month Billed annually at AED 3,999 per seat; annual billing only Everything in Free · Full team CRM · Multiple AI assistants · Lead-source integrations · Automated lead distribution · Shared pipelines and manager visibility · Team analytics, targets and commissions · Roles, controls, workflows and automation Read 14 Oct 2026 · propwise.com
Propilot 2,739 AED a year Equivalent to AED 228.25/month; plans begin after a 30-day free trial. Personal account and workspace · One Propilot AI assistant · Lead and follow-up management · Dubai market insights · Off-plan and inventory search Read 7 Oct 2026 · propwise.com
Propilot Annual 2,739 AED a year Annual; page says save AED 249 AI copilot for leads, follow-ups, pipeline and Dubai market questions Read 14 Oct 2026 · propwise.com
Strong points and limits
Strong points
- CRM covers leads, deals, commissions and task tools.
- Unified inbox supports WhatsApp, Instagram and Facebook.
- Propilot supports valuations and prepares actions for review.
- Includes access controls, permissions and audit logs.
- Lists lead import, routing and automated follow-up.
Limits
- Free plan limits market intelligence, inventory access and AI tools.
- Propwise Pro is billed annually only.
- Propilot costs 249 AED a month.
- Paid plans begin after a 30-day free trial.
Who it suits
It suits UAE real estate agencies and teams managing leads, conversations and deals in one workspace. The maker positions Propilot for individual agents and its developer portal for real estate developers.
Propwise in depth
Read the full write-up
Propwise is a UAE-focused real estate workspace that combines CRM, messaging and market tools for agencies, teams and individual agents. Its appeal is the connection between lead workflows and Dubai property intelligence; the main trade-off is that team Pro billing is annual, while the free tier limits several of the features that distinguish it.
Overview
Propwise brings leads, contacts, conversations, listings and deals into a shared workspace. Its CRM covers commissions, tasks, reminders and calendars, with pipeline and Kanban views. That breadth suits agencies that want to manage a lead from intake through follow-up and deal work in one place, rather than relying on a contact list alone.
The product is distinctly oriented to UAE property work. Portal workflows include Property Finder, Bayut and Dubizzle, while messaging connects WhatsApp, Instagram and Facebook. This makes Propwise a stronger fit for agencies working across those local channels than for businesses seeking a general-purpose CRM.
Key features
Lead workflows: Lead import, routing and automated follow-up support the practical cycle of capturing enquiries and keeping them moving. Property matching adds a useful bridge between buyer requirements and listings.
Shared CRM: Pipelines and Kanban views sit alongside deal, commission and task management. For teams, the value is having operational work and lead status in the same workspace; the free plan, however, only promises basic pipeline and task tools.
Messaging: A unified inbox brings WhatsApp, Instagram and Facebook conversations together with lead context, templates and bulk messaging. That is useful when agency conversations span social and messaging channels, though teams needing agency channel integrations are directed to Pro.
Propilot AI: Propilot answers questions about business and Dubai market data in plain English, supports valuations and prepares actions for review. It is read-only by default; proposed changes require approval unless automatic handling is enabled for that action type. The free plan has limited AI tools, while Pro includes multiple customisable assistants and the individual Propilot plan includes one.
Access and security: Workspace-level access controls, tenant-level data isolation, roles and permissions, session management and audit logs are part of the security approach. The maker describes its practices as aligned with UAE PDPL and GDPR-style privacy principles, with OWASP-inspired security practices.
Pricing
Propwise uses a freemium model, with a 30-day trial also offered. The free Propwise plan provides an organisation workspace, core CRM and lead management, and basic pipeline and task tools. Its limits on market intelligence, off-plan and inventory access, and AI make it a sensible starting point for core lead tracking, not a substitute for the fuller data and automation offer.
Propwise Pro is 333.25 AED a year, billed annually at AED 3,999 per seat; annual billing only. It adds full team CRM and lead management, multiple customisable AI assistants, agency lead sources and channel integrations, automated lead distribution, shared pipelines and team analytics. This is the relevant tier for agencies that need team-wide distribution and oversight, but per-seat annual commitment makes it less suitable for buyers wanting a monthly team subscription.
Propilot costs 249 AED a month, billed monthly, with plans beginning after a 30-day free trial. It includes a personal account and workspace, one Propilot assistant, lead and follow-up management, Dubai market insights, and off-plan and inventory search. Individual agents who want these tools without the full team CRM package have a clearer fit here; agencies needing shared pipelines and team analytics should look at Pro instead.
Support is available at [email protected], with replies within one business day.
Platforms
Propwise runs on web, Android and iOS. The mobile apps suit agents who need access away from a desk, while the web offering serves shared workspace and pipeline work.
Who it's for
Propwise is best suited to UAE agencies and teams that manage leads across property portals and messaging channels and want shared CRM workflows. Individual agents focused on Dubai market insights and inventory search may find Propilot the more direct choice. Developers are another intended audience through the developer portal, though the plans described here focus on agency teams and individual agents.
Pros and cons
Pros
Connected lead-to-deal workflow: CRM, follow-up, matching, tasks and deal management cover more than contact storage.
Local channel fit: Portal workflows for Property Finder, Bayut and Dubizzle pair with WhatsApp, Instagram and Facebook messaging.
Distinct team and individual options: Pro targets shared distribution and analytics, while Propilot offers individual access to Dubai insights and inventory search.
Approval-conscious AI: Propilot is read-only by default, with approval for proposed changes unless automatic handling is enabled.
Cons
Free access is constrained: Market intelligence, off-plan and inventory access, and AI tools are limited, reducing the free tier's usefulness for data-led work.
Pro requires annual commitment: At AED 3,999 per seat, billed annually, it is a substantial commitment for teams that need the shared features.
The individual and team offers differ: Propilot provides a personal workspace and one assistant, while shared pipelines, team analytics and automated distribution sit in Pro.
Alternatives
For a broader comparison, see Real Estate CRM Software.
REALM is worth considering when an agent wants an intelligence layer and daily briefing over the CRM, portals and inboxes already in use; EVE X costs $49 a month per seat.
LeadPixie offers a free plan for teams up to 10 users, making it a possible alternative for teams prioritising a no-cost starting point.
Sell.Do is another real estate software option, with custom pricing based on team size, modules, AI usage and communication volumes and a five-user minimum.
Realatic has a free plan for up to three users, 100 leads per month and one project, which may suit a small team testing a tightly capped free tier.
Magellan CRM is an alternative with month-to-month pricing and a four-agent minimum.
Follow Up Boss may suit buyers looking for lead-source and website connections, lead distribution, Smart Lists and Action Plans; its Grow plan is $69 a month.
Makanify is another paid option, with its Builder plan billed annually at ₹1,000 a month.
Propertybase may appeal to teams seeking a Salesforce-powered real estate CRM; its Salesforce Edition starts at $89 a month per user.
Verdict
Choose Propwise if your UAE agency needs lead management, messaging and property-market workflows in one workspace, especially when shared distribution and analytics matter. Individual agents focused on Dubai insights can choose Propilot instead. Look elsewhere if your team cannot commit to annual per-seat Pro billing or needs broad market and inventory access without the free plan's restrictions.
Verdict
Propwise brings real estate CRM, messaging and market intelligence into a connected workspace, with different offerings for teams and individual agents. Check the free-plan limits and annual-only Pro billing before selecting a plan.
Where Specifiction places it
- Real Estate CRM Software#3 of 2499.2
