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SPECIFICTION
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Follow Up Boss

followupboss.com

From $58/mo Free trial Web
Visit followupboss.com
Spec score 8.9 #7 of 249 in Real Estate CRM Software

What it is

Follow Up Boss is a web-based real estate CRM and business hub for managing leads and follow-up. It supports automated follow-up, lead routing, property matching, lead distribution, Smart Lists, Action Plans, automatic imports, and lead-source reporting. Email marketing, marketing automation, email synchronization, and AI features are included. A mobile app is available, and calling works from web and mobile. The product connects with more than 250 lead sources, website providers, and other tools; listed examples include Zapier, Mailchimp, Gmail, Microsoft, Facebook Lead Ads, and BombBomb. Grow includes lead-source and website connections, lead distribution, Smart Lists, Action Plans, calling, texting, email, and calendar and email synchronization. Calling is an added-cost feature on Grow, while Pro and Platform include calling. Pro includes team inboxes; Platform adds teams within teams and priority support. Plans have monthly and yearly billing, and yearly billing includes two months free. The listed starting price is $58 per user per month with annual billing, and a 14-day trial is available. Plans have no contract and can be cancelled at any time. Phone and email support is available seven days a week, 8am to 8pm ET.

Spec sheet

Free plan
NoRead 22 Sep 2026 · followupboss.com
Paid from
58Read 22 Sep 2026 · followupboss.com
Founded
2011Read 28 Sep 2026 · followupboss.com
AI calling dependency
AI has no additional charge, but many features rely on paid FUB Calling data.Read 28 Sep 2026 · followupboss.com
AI features
AI features include smart summaries, suggested tasks, smart messages, and predictive lead prioritization.Read 28 Sep 2026 · followupboss.com
Automated follow-up
Users can automate follow-up with Action Plans, emails, texts, and calls.Read 28 Sep 2026 · followupboss.com
Calling add-on
Calling is an added-cost feature on the Grow plan, while Pro and Platform include calling.Read 28 Sep 2026 · followupboss.com
Contracts and cancellation
Plans have no contract, and customers can cancel any time.Read 28 Sep 2026 · followupboss.com
Customer base
The pricing page says more than 19,000 top performers run their businesses on Follow Up Boss.Read 28 Sep 2026 · followupboss.com
Customer satisfaction
The site reports a 98.2% customer satisfaction rating.Read 28 Sep 2026 · followupboss.com
Daily users
More than 100,000 agents use Follow Up Boss daily.Read 28 Sep 2026 · followupboss.com
Email marketing
YesRead 22 Sep 2026 · followupboss.com
Free trial
YesRead 22 Sep 2026 · followupboss.com
Free trial
The free trial lasts 14 days.Read 28 Sep 2026 · followupboss.com
Integration count
Follow Up Boss integrates with more than 250 lead sources, website providers, and other tools.Read 28 Sep 2026 · followupboss.com
Integration examples
Listed integrations include Zapier, Mailchimp, Gmail, Microsoft, Facebook Lead Ads, and BombBomb.Read 28 Sep 2026 · followupboss.com
Lead import
YesRead 22 Sep 2026 · followupboss.com
Lead management
Features include lead distribution, Smart Lists, automatic imports, and lead-source reporting.Read 28 Sep 2026 · followupboss.com
Lead routing
YesRead 22 Sep 2026 · followupboss.com
Mobile access
The product includes a mobile app and supports calling from web and mobile.Read 28 Sep 2026 · followupboss.com
Mobile app
YesRead 22 Sep 2026 · followupboss.com
Open source
NoRead 22 Sep 2026 · followupboss.com
Pricing and billing
Monthly and yearly plans are offered; yearly billing includes two months free.Read 28 Sep 2026 · followupboss.com
Product positioning
Follow Up Boss describes itself as a central hub and real estate operating system, not only a CRM.Read 28 Sep 2026 · followupboss.com
Property matching
YesRead 22 Sep 2026 · followupboss.com
Support availability
Phone and email support is available seven days a week, from 8am to 8pm ET.Read 28 Sep 2026 · followupboss.com
Support channels
Support is provided by phone and email, with product experts and migration help.Read 28 Sep 2026 · followupboss.com
Team administration
Pro includes team inboxes, while Platform adds teams within teams and priority support.Read 28 Sep 2026 · followupboss.com
Website included
NoRead 22 Sep 2026 · followupboss.com

Plans and prices

Grow $69 a month billed monthly Lead-source and website connections · Lead distribution · Smart Lists · Action Plans · Calling, texting, and email · Calendar and email synchronization Read 22 Sep 2026 · followupboss.com
Grow $696 a year $696.00 per user per year (= $58.00 per user/month, billed annually) Lead-source and website connections · Lead distribution · Smart Lists · Action Plans · Calling, texting, and email · Calendar and email synchronization Includes 2 months free; add calling for $33/user; plus tax where applicable Read 5 Oct 2026 · followupboss.com
Pro $499 a month Includes 10 users; additional users $49/month 10 users Read 22 Sep 2026 · followupboss.com
Pro $4,992 a year $4,992.00 per year (= $416.00/month, billed annually) 10 users Includes 2 months free; additional users $41/month; plus tax where applicable Read 5 Oct 2026 · followupboss.com
Platform $1,000 a month Includes 30 users; additional users $20/month 30 users Read 22 Sep 2026 · followupboss.com
Platform $9,996 a year $9,996.00 per year (= $833.00/month, billed annually) 30 users Includes 2 months free; additional users $17/month; plus tax where applicable Read 5 Oct 2026 · followupboss.com

Every Follow Up Boss plan and price →

Strong points and limits

Strong points

  • Automates follow-up and lead routing.
  • Connects with more than 250 tools and sources.
  • Includes a mobile app.
  • Plans have no contract and can be cancelled anytime.
  • Phone and email support runs seven days a week.

Limits

  • No free plan is listed.
  • Grow calling is an added-cost feature.
  • AI features rely on paid FUB Calling data.
  • The listed starting price is $58 per user per month annually.

Who it suits

Follow Up Boss suits real estate teams that need lead routing, follow-up, and lead-source reporting. Its mobile app, team features, and connections to lead sources and other tools may suit agents and teams managing leads across channels.

Verdict

Follow Up Boss combines lead management, follow-up, and integrations for real estate businesses, with mobile access and team plans. The 14-day trial and annual-billing starting price are listed, but Grow calling may add cost.

Where Specifiction places it

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