Follow Up Boss vs Realatic
Follow Up Boss
followupboss.com
Realatic
realatic.comSide by side
| Figure | Follow Up Boss | Realatic |
|---|---|---|
| Price from | $58/mo | ₹399/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Android | — | Yes |
| Plans published | 6 | 5 |
| Spec score · Real Estate CRM Software | 8.9 (#7) | 9.1 (#4) |
| Automated follow-up | Users can automate follow-up with Action Plans, emails, texts, and calls. | Yes |
| Email marketing | Yes | Yes |
| Founded | 2011 | 2025 |
| Free plan | No | Yes |
| Lead import | Yes | Yes |
| Lead management | Features include lead distribution, Smart Lists, automatic imports, and lead-source reporting. | The system captures leads from eight or more sources, deduplicates by phone number, assigns them by rules, and scores them from 0 to 100. |
| Lead routing | Yes | Yes |
| Mobile app | Yes | Yes |
| Property matching | Yes | Yes |
Plans
Follow Up Boss
- Grow$69 a month
- Grow$696 a year
- Pro$499 a month
- Pro$4,992 a year
- Platform$1,000 a month
- Platform$9,996 a year
Realatic
- FreeFree
- Pro₹399 a month
- Business₹1,199 a month
- Pro₹499 a month
- BusinessPriced on request
In their own words
Follow Up Boss
Follow Up Boss is a web-based real estate CRM and business hub for managing leads and follow-up. It supports automated follow-up, lead routing, property matching, lead distribution, Smart Lists, Action Plans, automatic imports, and lead-source reporting. Email marketing, marketing automation, email synchronization, and AI features are included. A mobile app is available, and calling works from web and mobile. The product connects with more than 250 lead sources, website providers, and other tools; listed examples include Zapier, Mailchimp, Gmail, Microsoft, Facebook Lead Ads, and BombBomb. Grow includes lead-source and website connections, lead distribution, Smart Lists, Action Plans, calling, texting, email, and calendar and email synchronization. Calling is an added-cost feature on Grow, while Pro and Platform include calling. Pro includes team inboxes; Platform adds teams within teams and priority support. Plans have monthly and yearly billing, and yearly billing includes two months free. The listed starting price is $58 per user per month with annual billing, and a 14-day trial is available. Plans have no contract and can be cancelled at any time. Phone and email support is available seven days a week, 8am to 8pm ET.
Realatic
Realatic is a real estate lead and marketing platform available on the web and Android. Its listed tools include lead import, automated follow-up, lead routing, property matching, and email marketing. The free plan is listed as free forever with no credit card required, and includes three users, 100 leads per month, and one project. Pro costs ₹499 per month with monthly billing and supports up to 100 users and 1,000 leads per month. Business costs ₹1,199 per month and includes Full Agentic AI, a buyer portal, and full automation. Separately, the pricing note lists paid access from ₹399 per user per month when billed annually; this differs from the monthly prices shown for Pro and Business. The maker is headquartered in Noida, Uttar Pradesh, India, and was founded in 2025. These plan details make the listed user, lead, and project allowances important points to check against a team’s needs.