Airbridge vs Factors.ai
Airbridge
airbridge.ioFactors.ai
factors.aiSide by side
| Figure | Airbridge | Factors.ai |
|---|---|---|
| Price from | $40/mo | $199/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 2 | 5 |
| Spec score · Marketing Attribution Software | 9.2 (#1) | 8.9 (#7) |
| API authentication | API calls use bearer tokens managed in the dashboard, with separate general and tracking-link tokens. | API requests use bearer authentication with a project-specific private token and return 401 when the token is missing or invalid. |
| Attribution | The service attributes downstream events such as trials, subscriptions and revenue to acquisition sources. | Its analytics includes funnel, event, advertising, content, SEO and multi-touch attribution analysis. |
| Data protection | Airbridge says data is stored in AWS Tokyo, sensitive data is encrypted at rest with AES-256, and communications use TLS 1.2 or higher. | Its security policy says customer data is hosted and processed in Google Cloud Platform's us-west-1b zone in the United States, with TLS in transit and AES-256 encryption at rest. |
| Funding | Dealroom reports a 21.4 billion KRW Series C in 2026 and cumulative funding of about 41.3 billion KRW. | Inc42 reports more than $9.20 million raised across three rounds, including a $3.60 million seed round announced July 17, 2023. |
| Headquarters | Seoul, South Korea | Wilmington, Delaware, United States |
| Integrations | The integrations directory advertises more than 374 integrations, including ad networks, subscription tools and data partners. | The integrations page lists HubSpot, Salesforce, Zoho CRM, Google, Meta, LinkedIn and Bing ads, Slack, Microsoft Teams, Segment, G2, Google Search Console, Zapier and Make.com. |
| Rating on G2 | 4.6 out of 5 from 36 reviews | 4.5 out of 5 from 244 reviews |
| Rating on GetApp | 0 out of 5 from 0 reviews | 4.8 out of 5 from 20 reviews |
| What it does | Airbridge is AB180’s mobile measurement platform linking acquisition channels with trials, subscriptions and revenue. | Factors.ai is a B2B account-intelligence and marketing analytics platform that combines website, CRM, advertising and intent data for go-to-market teams. |
Plans
Factors.ai
- FreeFree
- Lite$199 a month
- Basic$6,000 a year
- Growth$20,000 a year
- Enterprise$30,000 a year
In their own words
Airbridge
Airbridge is a mobile measurement partner that attributes and analyzes advertising across mobile, web, PC, console, and connected TV. It links ad spend, app events, and subscription revenue to help show which campaigns bring in paying subscribers. Reports cover revenue, return on ad spend, subscriber value, funnels, retention, and predictive lifetime value up to 180 days. Deep-link tools include direct and deferred links, short links, QR codes, and web-to-app routing. Signal Hold can delay a conversion postback for up to 24 hours and discard it if a matching cancellation comes in; this feature currently applies only to Meta Ads. Core covers Google, Meta, Apple Ads, and TikTok attribution, standard events, and up to two third-party integrations. Growth supports more than 330 ad networks and platforms, custom event tracking, unlimited integrations, and a dedicated customer success manager. Airbridge supports Android, iOS, web, and API integrations. Core costs $40 a month, includes 500K data points, then charges $0.0001 per data point; it has no annual contract. A 30-day trial is listed.
Factors.ai
Factors.ai is an account intelligence platform that identifies companies visiting a website and brings together cross-channel intent and engagement signals. It collects account-level signals from LinkedIn, Google, Meta and Bing campaigns, G2 pages and uploaded third-party sources. Its buyer-journey view combines account- and user-level engagement from awareness through a won deal, highlighting paths to wins and drop-off points. Predictive scores based on intent, engagement and fit are intended to help prioritize accounts for sales outreach and advertising. Factors says enrichment across multiple providers can reveal more than 75% of anonymous website traffic. It does not identify people individually, though geography and job-title filters can help narrow down likely visitors. Listed integrations include HubSpot, Salesforce, Zoho CRM, advertising platforms, Slack, Microsoft Teams, Segment, G2, Google Search Console, Zapier and Make.com. Web and API access are listed. Factors states it is SOC 2 Type II certified and GDPR, CCPA and PECR compliant. Paid plans start at $199/mo, with a free plan and 14-day trial listed.