Airbridge vs Kochava
Airbridge
airbridge.io
Kochava
kochava.comSide by side
| Figure | Airbridge | Kochava |
|---|---|---|
| Price from | $40/mo | $500/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 2 | 6 |
| Spec score · Marketing Attribution Software | 9.2 (#1) | 9.1 (#4) |
| Spec score · Conversion Tracking | 9.2 (#1) | 9.0 (#4) |
| Spec score · Ad Analytics | 9.1 (#2) | 9.1 (#3) |
| Deep linking | It provides deferred deep links, branded short links, QR codes and web-to-app routing. | SmartLinks supports contextual and deferred deep links, including QR codes and routing users to app content after installation. |
| Headquarters | Seoul, South Korea | 201 Church Street, Sandpoint, Idaho 83864, United States |
| Integrations | The integrations directory advertises more than 374 integrations, including ad networks, subscription tools and data partners. | Kochava advertises thousands of integrations with ad networks, publishers, DSPs, martech vendors, CRMs, analytics systems and data warehouses. |
| Licence | Terms describe Airbridge as proprietary software-as-a-service and reserve intellectual-property rights to AB180; reverse engineering is prohibited. | Kochava SDK artifacts are distributed under proprietary Kochava terms rather than an open-source licence. |
| Rating on G2 | 4.6 out of 5 from 36 reviews | 4.1 out of 5 from 136 reviews. |
| Rating on GetApp | 0 out of 5 from 0 reviews | 4.6 out of 5 from 25 reviews. |
| Rating on Software Advice | No rating; the page reports no reviews yet. | 4.6 out of 5 from 25 reviews. |
| Self-hosting | The terms define the solution as SaaS and do not provide a self-hosted deployment option. | The documented service is a hosted online platform and the materials reviewed do not describe a self-hosted deployment option. |
| What it does | Airbridge is AB180’s mobile measurement platform linking acquisition channels with trials, subscriptions and revenue. | Kochava provides omnichannel measurement, attribution and campaign-management software for advertisers and publishers across apps, web, connected TV and other devices. |
Plans
Kochava
- Free App AnalyticsFree
- Foundation$500 a month
- Foundation$500 a month
- Enterprise$2,000 a month
- Enterprise$2,000 a month
- Free App Analytics®Price not published
In their own words
Airbridge
Airbridge is a mobile measurement partner that attributes and analyzes advertising across mobile, web, PC, console, and connected TV. It links ad spend, app events, and subscription revenue to help show which campaigns bring in paying subscribers. Reports cover revenue, return on ad spend, subscriber value, funnels, retention, and predictive lifetime value up to 180 days. Deep-link tools include direct and deferred links, short links, QR codes, and web-to-app routing. Signal Hold can delay a conversion postback for up to 24 hours and discard it if a matching cancellation comes in; this feature currently applies only to Meta Ads. Core covers Google, Meta, Apple Ads, and TikTok attribution, standard events, and up to two third-party integrations. Growth supports more than 330 ad networks and platforms, custom event tracking, unlimited integrations, and a dedicated customer success manager. Airbridge supports Android, iOS, web, and API integrations. Core costs $40 a month, includes 500K data points, then charges $0.0001 per data point; it has no annual contract. A 30-day trial is listed.
Kochava
Kochava helps marketers measure and optimize marketing across connected devices, with tools for advertisers and publishers. Advertiser features include configurable omnichannel attribution, deep linking, media cost aggregation, analytics and reporting, and real-time ad fraud detection. Atlas Performance gives publishers outcomes measurement, performance optimization, audience intelligence, lift studies, and an ad operations and sales dashboard.
The platform lists measurement across mobile, web, connected TV, game consoles, desktop, and virtual reality, plus 4,500+ media partner and vendor integrations. Self-attributing network integrations are available to all clients, including Free App Analytics users. That plan includes up to 10K conversions per month, though some SmartLinks functionality is unavailable. Foundation costs $500 a month and includes 33K conversions/month; Enterprise costs $2,000 a month and includes 200K MAU/month. Free trials are available. Listed platforms include Android, API, iOS, web, and Windows.